#732960
Closest named color: Velvet (#750851). oklch(40.9% 0.124 339), rgb(115, 41, 96).
Aa
White text reads best on this color (9.48:1).
About this color
#732960 is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.124 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.047 away. White text reads best on it, at 9.48:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.124) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.21:1 |
| White text | 9.48:1 |
Values
| HEX | #732960 |
| RGB | rgb(115, 41, 96) |
| HSL | hsl(315, 47%, 31%) |
| OKLCH | oklch(40.9% 0.124 339) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732960 | 9.48:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #732960 | 2.21:1 | Fails | Lc 12.7 | Not readable |
| #732960 text on white | 9.48:1 | AAA | Lc 91.3 | Preferred for body text |
| #732960 text on black | 2.21:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EE
oklch(93.6% 0.02 340.7)
-
Step 200
200
#ECCFE2
oklch(88.4% 0.041 338.7)
-
Step 300
300
#E1AFD0
oklch(80.9% 0.072 339.3)
-
Step 400
400
#D083B8
oklch(70.7% 0.116 339.3)
-
Step 500
500
#C262A7
oklch(63.2% 0.148 339)
-
Step 600
600
#AD4692
oklch(55.6% 0.161 339.1)
-
Step 700
700
#94377C
oklch(49.1% 0.149 339.1)
-
Step 800
800 (this color)
#732960
oklch(40.9% 0.124 339)
-
Step 900
900
#612A52
oklch(37.6% 0.096 339)
-
Step 950
950
#391930
oklch(26.9% 0.061 338.9)
#732960 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C3E62 | 0.133 |
| Deuteranopia (no green cones) | #434A5E | 0.117 |
| Tritanopia (no blue cones) | #792B40 | 0.058 |
| Achromatopsia (no color) | #464646 | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732960
#732960
oklch(40.9% 0.124 339)
- #005937
#005937
oklch(40.9% 0.094 159.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732960, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.047
- Rich Purple #720058 ΔE 0.053
- Red Purple #820747 ΔE 0.057
- Wine #80013F ΔE 0.066
- Grape Purple #5D1451 ΔE 0.068
- Mulberry #920A4E ΔE 0.072
- Merlot #730039 ΔE 0.074
- Purple #800080 ΔE 0.076
Use #732960 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.