#73295D
Closest named color: Velvet (#750851). oklch(40.8% 0.122 341.1), rgb(115, 41, 93).
Aa
White text reads best on this color (9.52:1).
About this color
#73295D is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.122 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.045 away. White text reads best on it, at 9.52:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.20:1 |
| White text | 9.52:1 |
Values
| HEX | #73295D |
| RGB | rgb(115, 41, 93) |
| HSL | hsl(318, 47%, 31%) |
| OKLCH | oklch(40.8% 0.122 341.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73295D | 9.52:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #73295D | 2.20:1 | Fails | Lc 12.6 | Not readable |
| #73295D text on white | 9.52:1 | AAA | Lc 91.4 | Preferred for body text |
| #73295D text on black | 2.20:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5EE
oklch(93.6% 0.02 340.7)
-
Step 200
200
#ECCFE1
oklch(88.4% 0.04 340.3)
-
Step 300
300
#E1AFCE
oklch(80.9% 0.071 341.1)
-
Step 400
400
#D183B6
oklch(70.7% 0.115 340.9)
-
Step 500
500
#C262A3
oklch(63% 0.145 341)
-
Step 600
600
#AE468E
oklch(55.6% 0.159 341.4)
-
Step 700
700
#953779
oklch(49.1% 0.148 341.1)
-
Step 800
800 (this color)
#73295D
oklch(40.8% 0.122 341.1)
-
Step 900
900
#622A50
oklch(37.7% 0.095 341.4)
-
Step 950
950
#3A192F
oklch(27% 0.061 341.5)
#73295D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E3E5F | 0.131 |
| Deuteranopia (no green cones) | #444A5B | 0.116 |
| Tritanopia (no blue cones) | #7A2A3F | 0.054 |
| Achromatopsia (no color) | #454545 | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73295D
#73295D
oklch(40.8% 0.122 341.1)
- #005839
#005839
oklch(40.7% 0.09 161)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73295D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.045
- Rich Purple #720058 ΔE 0.053
- Red Purple #820747 ΔE 0.054
- Wine #80013F ΔE 0.063
- Grape Purple #5D1451 ΔE 0.068
- Mulberry #920A4E ΔE 0.070
- Merlot #730039 ΔE 0.070
- Brownish Purple #76424E ΔE 0.074
Use #73295D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.