#732939
Closest named color: Purple Brown (#673A3F). oklch(39.4% 0.105 10.1), rgb(115, 41, 57).
Aa
White text reads best on this color (9.97:1).
About this color
#732939 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.105 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.043 away. White text reads best on it, at 9.97:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.10:1 |
| White text | 9.97:1 |
Values
| HEX | #732939 |
| RGB | rgb(115, 41, 57) |
| HSL | hsl(347, 47%, 31%) |
| OKLCH | oklch(39.4% 0.105 10.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732939 | 9.97:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #732939 | 2.10:1 | Fails | Lc 11.4 | Not readable |
| #732939 text on white | 9.97:1 | AAA | Lc 92.5 | Preferred for body text |
| #732939 text on black | 2.10:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F9E4E6
oklch(93.6% 0.023 11)
-
Step 200
200
#F4CED2
oklch(88.5% 0.043 10.8)
-
Step 300
300
#EEACB5
oklch(80.9% 0.078 9.9)
-
Step 400
400
#E37D8E
oklch(70.7% 0.127 10.2)
-
Step 500
500
#D75873
oklch(63% 0.161 9.9)
-
Step 600
600
#C3395B
oklch(55.7% 0.175 10.4)
-
Step 700
700
#A8294B
oklch(49.2% 0.163 10.2)
-
Step 800
800
#88253E
oklch(42.7% 0.134 10)
-
Step 900
900 (this color)
#732939
oklch(39.4% 0.105 10.1)
-
Step 950
950
#41161F
oklch(27% 0.067 9.8)
#732939 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393939 | 0.116 |
| Deuteranopia (no green cones) | #4C4837 | 0.107 |
| Tritanopia (no blue cones) | #7D1E2F | 0.026 |
| Achromatopsia (no color) | #424242 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732939
#732939
oklch(39.4% 0.105 10.1)
- #00524E
#00524E
oklch(39.6% 0.069 189.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732939, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.043
- Bordeaux #7B002C ΔE 0.049
- Wine Red #7B0323 ΔE 0.049
- Wine #80013F ΔE 0.055
- Merlot #730039 ΔE 0.057
- Red Purple #820747 ΔE 0.059
- Red Wine #8C0034 ΔE 0.060
- Brownish Purple #76424E ΔE 0.061
Use #732939 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.