#73287C
Closest named color: Purple (#800080). oklch(42.4% 0.15 323.3), rgb(115, 40, 124).
Aa
White text reads best on this color (9.03:1).
About this color
#73287C is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.150 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.046 away. White text reads best on it, at 9.03:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.32:1 |
| White text | 9.03:1 |
Values
| HEX | #73287C |
| RGB | rgb(115, 40, 124) |
| HSL | hsl(294, 51%, 32%) |
| OKLCH | oklch(42.4% 0.15 323.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73287C | 9.03:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #73287C | 2.32:1 | Fails | Lc 14.0 | Not readable |
| #73287C text on white | 9.03:1 | AAA | Lc 90.0 | Preferred for body text |
| #73287C text on black | 2.32:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F3E5F4
oklch(93.7% 0.025 323.8)
-
Step 200
200
#EACFEC
oklch(88.6% 0.049 323.8)
-
Step 300
300
#DDAEE2
oklch(81% 0.088 323.2)
-
Step 400
400
#CA81D3
oklch(70.7% 0.14 323)
-
Step 500
500
#BB5DC7
oklch(63.1% 0.179 323)
-
Step 600
600
#A73FB3
oklch(55.7% 0.195 323.4)
-
Step 700
700
#8F2F9A
oklch(49.1% 0.182 323.4)
-
Step 800
800 (this color)
#73287C
oklch(42.4% 0.15 323.3)
-
Step 900
900
#5E2765
oklch(37.7% 0.118 323)
-
Step 950
950
#37183B
oklch(27% 0.074 322.9)
#73287C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #14437E | 0.153 |
| Deuteranopia (no green cones) | #354C7A | 0.131 |
| Tritanopia (no blue cones) | #75354E | 0.089 |
| Achromatopsia (no color) | #494949 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73287C
#73287C
oklch(42.4% 0.15 323.3)
- #006008
#006008
oklch(42.4% 0.141 143.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73287C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.046
- Rebecca Purple #663399 ΔE 0.057
- Dark Magenta #8B008B ΔE 0.062
- Rich Purple #720058 ΔE 0.072
- Warm Purple #952E8F ΔE 0.076
- Velvet #750851 ΔE 0.078
- Light Eggplant #894585 ΔE 0.080
- Grape Purple #5D1451 ΔE 0.091
Use #73287C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.