#73286D
Closest named color: Rich Purple (#720058). oklch(41.5% 0.137 331), rgb(115, 40, 109).
Aa
White text reads best on this color (9.31:1).
About this color
#73286D is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.137 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.056 away. White text reads best on it, at 9.31:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.137) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.25:1 |
| White text | 9.31:1 |
Values
| HEX | #73286D |
| RGB | rgb(115, 40, 109) |
| HSL | hsl(305, 48%, 30%) |
| OKLCH | oklch(41.5% 0.137 331) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73286D | 9.31:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #73286D | 2.25:1 | Fails | Lc 13.2 | Not readable |
| #73286D text on white | 9.31:1 | AAA | Lc 90.8 | Preferred for body text |
| #73286D text on black | 2.25:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#EBCFE7
oklch(88.5% 0.044 330.6)
-
Step 300
300
#DFAED9
oklch(80.8% 0.08 330.4)
-
Step 400
400
#CE82C5
oklch(70.8% 0.127 331.1)
-
Step 500
500
#BF5FB6
oklch(63% 0.163 330.9)
-
Step 600
600
#AA42A2
oklch(55.5% 0.178 330.8)
-
Step 700
700
#92338B
oklch(49.1% 0.165 330.8)
-
Step 800
800 (this color)
#73286D
oklch(41.5% 0.137 331)
-
Step 900
900
#60285B
oklch(37.6% 0.107 331)
-
Step 950
950
#381835
oklch(26.8% 0.068 330.9)
#73286D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #23406F | 0.143 |
| Deuteranopia (no green cones) | #3D4B6B | 0.124 |
| Tritanopia (no blue cones) | #782F46 | 0.073 |
| Achromatopsia (no color) | #474747 | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73286D
#73286D
oklch(41.5% 0.137 331)
- #005C29
#005C29
oklch(41.5% 0.112 150.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73286D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.056
- Velvet #750851 ΔE 0.057
- Purple #800080 ΔE 0.058
- Red Purple #820747 ΔE 0.073
- Grape Purple #5D1451 ΔE 0.075
- Dark Magenta #8B008B ΔE 0.076
- Rebecca Purple #663399 ΔE 0.079
- Mulberry #920A4E ΔE 0.083
Use #73286D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.