#73277B
Closest named color: Purple (#800080). oklch(42.2% 0.151 323.8), rgb(115, 39, 123).
Aa
White text reads best on this color (9.10:1).
About this color
#73277B is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.151 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.045 away. White text reads best on it, at 9.10:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.151) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.30:1 |
| White text | 9.10:1 |
Values
| HEX | #73277B |
| RGB | rgb(115, 39, 123) |
| HSL | hsl(294, 52%, 32%) |
| OKLCH | oklch(42.2% 0.151 323.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73277B | 9.10:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #73277B | 2.30:1 | Fails | Lc 13.8 | Not readable |
| #73277B text on white | 9.10:1 | AAA | Lc 90.2 | Preferred for body text |
| #73277B text on black | 2.30:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F3E4F4
oklch(93.5% 0.027 323.9)
-
Step 200
200
#EACFEC
oklch(88.6% 0.049 323.8)
-
Step 300
300
#DDAEE1
oklch(80.9% 0.087 323.8)
-
Step 400
400
#CB80D2
oklch(70.7% 0.141 323.9)
-
Step 500
500
#BC5CC6
oklch(63% 0.181 323.8)
-
Step 600
600
#A73EB3
oklch(55.6% 0.196 323.5)
-
Step 700
700
#8F2F9A
oklch(49.1% 0.182 323.4)
-
Step 800
800 (this color)
#73277B
oklch(42.2% 0.151 323.8)
-
Step 900
900
#5E2764
oklch(37.7% 0.117 323.6)
-
Step 950
950
#37183B
oklch(27% 0.074 322.9)
#73277B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #14427D | 0.154 |
| Deuteranopia (no green cones) | #354B79 | 0.131 |
| Tritanopia (no blue cones) | #75344D | 0.089 |
| Achromatopsia (no color) | #484848 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73277B
#73277B
oklch(42.2% 0.151 323.8)
- #005F0D
#005F0D
oklch(42.1% 0.137 143.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73277B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.045
- Rebecca Purple #663399 ΔE 0.059
- Dark Magenta #8B008B ΔE 0.062
- Rich Purple #720058 ΔE 0.070
- Velvet #750851 ΔE 0.075
- Warm Purple #952E8F ΔE 0.077
- Light Eggplant #894585 ΔE 0.082
- Grape Purple #5D1451 ΔE 0.089
Use #73277B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.