#732771
Closest named color: Purple (#800080). oklch(41.6% 0.142 328.8), rgb(115, 39, 113).
Aa
White text reads best on this color (9.30:1).
About this color
#732771 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.142 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.052 away. White text reads best on it, at 9.30:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.142) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.25:1 |
| White text | 9.30:1 |
Values
| HEX | #732771 |
| RGB | rgb(115, 39, 113) |
| HSL | hsl(302, 49%, 30%) |
| OKLCH | oklch(41.6% 0.142 328.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732771 | 9.30:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #732771 | 2.25:1 | Fails | Lc 13.2 | Not readable |
| #732771 text on white | 9.30:1 | AAA | Lc 90.7 | Preferred for body text |
| #732771 text on black | 2.25:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E4F2
oklch(93.5% 0.025 327.8)
-
Step 200
200
#EBCFE8
oklch(88.5% 0.045 329.4)
-
Step 300
300
#DFAEDB
oklch(80.9% 0.082 329)
-
Step 400
400
#CD81C9
oklch(70.7% 0.132 328.7)
-
Step 500
500
#BF5EBB
oklch(63.1% 0.169 328.9)
-
Step 600
600
#AA41A7
oklch(55.6% 0.183 328.8)
-
Step 700
700
#92318F
oklch(49.1% 0.172 329.1)
-
Step 800
800 (this color)
#732771
oklch(41.6% 0.142 328.8)
-
Step 900
900
#60285E
oklch(37.8% 0.11 328.9)
-
Step 950
950
#381837
oklch(26.9% 0.07 328.5)
#732771 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1F4073 | 0.147 |
| Deuteranopia (no green cones) | #3A4B6F | 0.128 |
| Tritanopia (no blue cones) | #773048 | 0.078 |
| Achromatopsia (no color) | #474747 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732771
#732771
oklch(41.6% 0.142 328.8)
- #005D24
#005D24
oklch(41.8% 0.118 148.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732771, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.052
- Rich Purple #720058 ΔE 0.058
- Velvet #750851 ΔE 0.061
- Dark Magenta #8B008B ΔE 0.071
- Rebecca Purple #663399 ΔE 0.073
- Grape Purple #5D1451 ΔE 0.078
- Red Purple #820747 ΔE 0.078
- Warm Purple #952E8F ΔE 0.084
Use #732771 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.