#73276F
Closest named color: Purple (#800080). oklch(41.5% 0.14 329.9), rgb(115, 39, 111).
Aa
White text reads best on this color (9.33:1).
About this color
#73276F is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.140 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.054 away. White text reads best on it, at 9.33:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.140) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.24:1 |
| White text | 9.33:1 |
Values
| HEX | #73276F |
| RGB | rgb(115, 39, 111) |
| HSL | hsl(303, 49%, 30%) |
| OKLCH | oklch(41.5% 0.14 329.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73276F | 9.33:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #73276F | 2.24:1 | Fails | Lc 13.1 | Not readable |
| #73276F text on white | 9.33:1 | AAA | Lc 90.8 | Preferred for body text |
| #73276F text on black | 2.24:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E4F2
oklch(93.5% 0.025 327.8)
-
Step 200
200
#EBCFE8
oklch(88.5% 0.045 329.4)
-
Step 300
300
#DFAEDA
oklch(80.9% 0.081 329.7)
-
Step 400
400
#CE81C7
oklch(70.7% 0.131 330.1)
-
Step 500
500
#BF5EB9
oklch(63% 0.167 329.7)
-
Step 600
600
#AB41A5
oklch(55.7% 0.182 330)
-
Step 700
700
#92328D
oklch(49.1% 0.169 329.9)
-
Step 800
800 (this color)
#73276F
oklch(41.5% 0.14 329.9)
-
Step 900
900
#60285D
oklch(37.7% 0.109 329.6)
-
Step 950
950
#381836
oklch(26.9% 0.069 329.6)
#73276F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #214071 | 0.145 |
| Deuteranopia (no green cones) | #3B4A6D | 0.126 |
| Tritanopia (no blue cones) | #772F47 | 0.076 |
| Achromatopsia (no color) | #474747 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73276F
#73276F
oklch(41.5% 0.14 329.9)
- #005C27
#005C27
oklch(41.5% 0.114 150)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73276F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.054
- Rich Purple #720058 ΔE 0.057
- Velvet #750851 ΔE 0.059
- Dark Magenta #8B008B ΔE 0.073
- Red Purple #820747 ΔE 0.075
- Grape Purple #5D1451 ΔE 0.076
- Rebecca Purple #663399 ΔE 0.076
- Mulberry #920A4E ΔE 0.085
Use #73276F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.