#73276D
Closest named color: Rich Purple (#720058). oklch(41.4% 0.138 331), rgb(115, 39, 109).
Aa
White text reads best on this color (9.37:1).
About this color
#73276D is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.138 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.055 away. White text reads best on it, at 9.37:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.138) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.24:1 |
| White text | 9.37:1 |
Values
| HEX | #73276D |
| RGB | rgb(115, 39, 109) |
| HSL | hsl(305, 49%, 30%) |
| OKLCH | oklch(41.4% 0.138 331) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73276D | 9.37:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #73276D | 2.24:1 | Fails | Lc 13.0 | Not readable |
| #73276D text on white | 9.37:1 | AAA | Lc 90.9 | Preferred for body text |
| #73276D text on black | 2.24:1 | Fails | Lc -11.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E5F1
oklch(93.7% 0.023 332.4)
-
Step 200
200
#EBCFE7
oklch(88.5% 0.044 330.6)
-
Step 300
300
#E0AED9
oklch(80.9% 0.081 331.1)
-
Step 400
400
#CE81C5
oklch(70.6% 0.129 331.1)
-
Step 500
500
#C05FB7
oklch(63.2% 0.165 330.9)
-
Step 600
600
#AB42A2
oklch(55.6% 0.178 331.2)
-
Step 700
700
#93328B
oklch(49.1% 0.167 331.2)
-
Step 800
800 (this color)
#73276D
oklch(41.4% 0.138 331)
-
Step 900
900
#60285B
oklch(37.6% 0.107 331)
-
Step 950
950
#391836
oklch(27% 0.069 330.8)
#73276D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #22406F | 0.145 |
| Deuteranopia (no green cones) | #3C4A6B | 0.125 |
| Tritanopia (no blue cones) | #782F46 | 0.074 |
| Achromatopsia (no color) | #464646 | 0.139 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73276D
#73276D
oklch(41.4% 0.138 331)
- #005B29
#005B29
oklch(41.2% 0.111 151)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73276D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.055
- Velvet #750851 ΔE 0.056
- Purple #800080 ΔE 0.056
- Red Purple #820747 ΔE 0.073
- Grape Purple #5D1451 ΔE 0.074
- Dark Magenta #8B008B ΔE 0.075
- Rebecca Purple #663399 ΔE 0.079
- Mulberry #920A4E ΔE 0.083
Use #73276D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.