#73276B
Closest named color: Rich Purple (#720058). oklch(41.3% 0.136 332.1), rgb(115, 39, 107).
Aa
White text reads best on this color (9.41:1).
About this color
#73276B is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.136 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.053 away. White text reads best on it, at 9.41:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.136) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.23:1 |
| White text | 9.41:1 |
Values
| HEX | #73276B |
| RGB | rgb(115, 39, 107) |
| HSL | hsl(306, 49%, 30%) |
| OKLCH | oklch(41.3% 0.136 332.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73276B | 9.41:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #73276B | 2.23:1 | Fails | Lc 12.9 | Not readable |
| #73276B text on white | 9.41:1 | AAA | Lc 91.0 | Preferred for body text |
| #73276B text on black | 2.23:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E5F1
oklch(93.7% 0.023 332.4)
-
Step 200
200
#ECCFE6
oklch(88.5% 0.044 333)
-
Step 300
300
#E0AED8
oklch(80.9% 0.08 331.8)
-
Step 400
400
#CF81C4
oklch(70.7% 0.129 332.1)
-
Step 500
500
#C05FB4
oklch(63.1% 0.162 332.2)
-
Step 600
600
#AB42A0
oklch(55.5% 0.177 332)
-
Step 700
700
#933389
oklch(49.1% 0.164 332.1)
-
Step 800
800 (this color)
#73276B
oklch(41.3% 0.136 332.1)
-
Step 900
900
#61285A
oklch(37.7% 0.107 332.4)
-
Step 950
950
#391835
oklch(27% 0.068 332)
#73276B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #243F6D | 0.143 |
| Deuteranopia (no green cones) | #3D4A69 | 0.124 |
| Tritanopia (no blue cones) | #782E45 | 0.072 |
| Achromatopsia (no color) | #464646 | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73276B
#73276B
oklch(41.3% 0.136 332.1)
- #005B2C
#005B2C
oklch(41.3% 0.108 152.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73276B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.053
- Velvet #750851 ΔE 0.054
- Purple #800080 ΔE 0.059
- Red Purple #820747 ΔE 0.070
- Grape Purple #5D1451 ΔE 0.072
- Dark Magenta #8B008B ΔE 0.078
- Wine #80013F ΔE 0.080
- Mulberry #920A4E ΔE 0.081
Use #73276B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.