#732744
Closest named color: Wine (#80013F). oklch(39.5% 0.111 359.9), rgb(115, 39, 68).
Aa
White text reads best on this color (9.98:1).
About this color
#732744 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.111 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.046 away. White text reads best on it, at 9.98:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.111) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.10:1 |
| White text | 9.98:1 |
Values
| HEX | #732744 |
| RGB | rgb(115, 39, 68) |
| HSL | hsl(337, 49%, 30%) |
| OKLCH | oklch(39.5% 0.111 359.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732744 | 9.98:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #732744 | 2.10:1 | Fails | Lc 11.5 | Not readable |
| #732744 text on white | 9.98:1 | AAA | Lc 92.5 | Preferred for body text |
| #732744 text on black | 2.10:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F5
oklch(97% 0.011 357)
-
Step 100
100
#F9E4E9
oklch(93.7% 0.024 1.3)
-
Step 200
200
#F4CDD8
oklch(88.5% 0.046 359.2)
-
Step 300
300
#EEABBE
oklch(81% 0.082 0.5)
-
Step 400
400
#E27B9D
oklch(70.7% 0.132 360)
-
Step 500
500
#D75585
oklch(63.1% 0.169 0.2)
-
Step 600
600
#C2336F
oklch(55.5% 0.185 359.8)
-
Step 700
700
#A7245D
oklch(49.1% 0.172 359.8)
-
Step 800
800
#88214C
oklch(42.8% 0.142 359.9)
-
Step 900
900 (this color)
#732744
oklch(39.5% 0.111 359.9)
-
Step 950
950
#401525
oklch(26.9% 0.07 359.7)
#732744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353945 | 0.123 |
| Deuteranopia (no green cones) | #494842 | 0.113 |
| Tritanopia (no blue cones) | #7D1F32 | 0.034 |
| Achromatopsia (no color) | #424242 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732744
#732744
oklch(39.5% 0.111 359.9)
- #005348
#005348
oklch(39.6% 0.072 179.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.046
- Red Purple #820747 ΔE 0.047
- Merlot #730039 ΔE 0.050
- Bordeaux #7B002C ΔE 0.051
- Purple Brown #673A3F ΔE 0.052
- Velvet #750851 ΔE 0.054
- Wine Red #7B0323 ΔE 0.057
- Red Wine #8C0034 ΔE 0.060
Use #732744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.