#732743
Closest named color: Wine (#80013F). oklch(39.5% 0.11 0.7), rgb(115, 39, 67).
Aa
White text reads best on this color (9.99:1).
About this color
#732743 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.110 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.046 away. White text reads best on it, at 9.99:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.10:1 |
| White text | 9.99:1 |
Values
| HEX | #732743 |
| RGB | rgb(115, 39, 67) |
| HSL | hsl(338, 49%, 30%) |
| OKLCH | oklch(39.5% 0.11 0.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732743 | 9.99:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #732743 | 2.10:1 | Fails | Lc 11.4 | Not readable |
| #732743 text on white | 9.99:1 | AAA | Lc 92.5 | Preferred for body text |
| #732743 text on black | 2.10:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F9E4E9
oklch(93.7% 0.024 1.3)
-
Step 200
200
#F4CDD7
oklch(88.4% 0.046 0.9)
-
Step 300
300
#EEABBE
oklch(81% 0.082 0.5)
-
Step 400
400
#E37B9C
oklch(70.7% 0.133 0.8)
-
Step 500
500
#D75584
oklch(63.1% 0.169 0.7)
-
Step 600
600
#C2346D
oklch(55.6% 0.183 0.9)
-
Step 700
700
#A7245B
oklch(49% 0.171 0.8)
-
Step 800
800
#88214B
oklch(42.7% 0.142 0.6)
-
Step 900
900 (this color)
#732743
oklch(39.5% 0.11 0.7)
-
Step 950
950
#401525
oklch(26.9% 0.07 359.7)
#732743 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353944 | 0.123 |
| Deuteranopia (no green cones) | #4A4841 | 0.112 |
| Tritanopia (no blue cones) | #7D1F32 | 0.032 |
| Achromatopsia (no color) | #424242 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732743
#732743
oklch(39.5% 0.11 0.7)
- #005248
#005248
oklch(39.3% 0.071 181)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732743, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.046
- Red Purple #820747 ΔE 0.047
- Merlot #730039 ΔE 0.050
- Bordeaux #7B002C ΔE 0.050
- Purple Brown #673A3F ΔE 0.051
- Velvet #750851 ΔE 0.055
- Wine Red #7B0323 ΔE 0.055
- Red Wine #8C0034 ΔE 0.060
Use #732743 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.