#732740
Closest named color: Wine (#80013F). oklch(39.4% 0.109 3.2), rgb(115, 39, 64).
Aa
White text reads best on this color (10.03:1).
About this color
#732740 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.109 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.047 away. White text reads best on it, at 10.03:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.09:1 |
| White text | 10.03:1 |
Values
| HEX | #732740 |
| RGB | rgb(115, 39, 64) |
| HSL | hsl(340, 49%, 30%) |
| OKLCH | oklch(39.4% 0.109 3.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732740 | 10.03:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #732740 | 2.09:1 | Fails | Lc 11.3 | Not readable |
| #732740 text on white | 10.03:1 | AAA | Lc 92.6 | Preferred for body text |
| #732740 text on black | 2.09:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F9E4E8
oklch(93.7% 0.024 4.5)
-
Step 200
200
#F5CDD6
oklch(88.5% 0.046 2.9)
-
Step 300
300
#EFABBB
oklch(81% 0.082 3.6)
-
Step 400
400
#E37B98
oklch(70.6% 0.132 3.2)
-
Step 500
500
#D8557F
oklch(63.1% 0.168 3.3)
-
Step 600
600
#C33468
oklch(55.6% 0.183 3.4)
-
Step 700
700
#A82557
oklch(49.1% 0.17 3.2)
-
Step 800
800
#882147
oklch(42.6% 0.141 3.1)
-
Step 900
900 (this color)
#732740
oklch(39.4% 0.109 3.2)
-
Step 950
950
#411523
oklch(27% 0.07 3.2)
#732740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363941 | 0.122 |
| Deuteranopia (no green cones) | #4A483E | 0.112 |
| Tritanopia (no blue cones) | #7D1E31 | 0.030 |
| Achromatopsia (no color) | #424242 | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732740
#732740
oklch(39.4% 0.109 3.2)
- #00524A
#00524A
oklch(39.4% 0.07 183.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.047
- Bordeaux #7B002C ΔE 0.048
- Purple Brown #673A3F ΔE 0.049
- Red Purple #820747 ΔE 0.049
- Merlot #730039 ΔE 0.050
- Wine Red #7B0323 ΔE 0.052
- Red Wine #8C0034 ΔE 0.059
- Velvet #750851 ΔE 0.059
Use #732740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.