#73267C
Closest named color: Purple (#800080). oklch(42.2% 0.153 323.4), rgb(115, 38, 124).
Aa
White text reads best on this color (9.14:1).
About this color
#73267C is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.153 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.043 away. White text reads best on it, at 9.14:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.153) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.29:1 |
| White text | 9.14:1 |
Values
| HEX | #73267C |
| RGB | rgb(115, 38, 124) |
| HSL | hsl(294, 53%, 32%) |
| OKLCH | oklch(42.2% 0.153 323.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73267C | 9.14:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #73267C | 2.29:1 | Fails | Lc 13.7 | Not readable |
| #73267C text on white | 9.14:1 | AAA | Lc 90.2 | Preferred for body text |
| #73267C text on black | 2.29:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F3E4F4
oklch(93.5% 0.027 323.9)
-
Step 200
200
#EACFEC
oklch(88.6% 0.049 323.8)
-
Step 300
300
#DDADE2
oklch(80.8% 0.09 323.2)
-
Step 400
400
#CB80D3
oklch(70.7% 0.142 323.5)
-
Step 500
500
#BC5CC8
oklch(63.1% 0.183 323.1)
-
Step 600
600
#A83DB4
oklch(55.6% 0.199 323.5)
-
Step 700
700
#902E9B
oklch(49.2% 0.185 323.5)
-
Step 800
800 (this color)
#73267C
oklch(42.2% 0.153 323.4)
-
Step 900
900
#5E2665
oklch(37.6% 0.119 323.1)
-
Step 950
950
#37173B
oklch(26.9% 0.076 323.1)
#73267C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #10427F | 0.157 |
| Deuteranopia (no green cones) | #334B7A | 0.134 |
| Tritanopia (no blue cones) | #75344E | 0.090 |
| Achromatopsia (no color) | #484848 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73267C
#73267C
oklch(42.2% 0.153 323.4)
- #005F09
#005F09
oklch(42.1% 0.139 143.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73267C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.043
- Rebecca Purple #663399 ΔE 0.058
- Dark Magenta #8B008B ΔE 0.060
- Rich Purple #720058 ΔE 0.070
- Velvet #750851 ΔE 0.076
- Warm Purple #952E8F ΔE 0.077
- Light Eggplant #894585 ΔE 0.083
- Grape Purple #5D1451 ΔE 0.089
Use #73267C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.