#732663
Closest named color: Velvet (#750851). oklch(40.7% 0.131 336.9), rgb(115, 38, 99).
Aa
White text reads best on this color (9.60:1).
About this color
#732663 is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.131 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.044 away. White text reads best on it, at 9.60:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.18:1 |
| White text | 9.60:1 |
Values
| HEX | #732663 |
| RGB | rgb(115, 38, 99) |
| HSL | hsl(312, 50%, 30%) |
| OKLCH | oklch(40.7% 0.131 336.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732663 | 9.60:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #732663 | 2.18:1 | Fails | Lc 12.4 | Not readable |
| #732663 text on white | 9.60:1 | AAA | Lc 91.5 | Preferred for body text |
| #732663 text on black | 2.18:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE4
oklch(88.5% 0.043 335.7)
-
Step 300
300
#E2AED3
oklch(80.9% 0.077 337.1)
-
Step 400
400
#D182BC
oklch(70.8% 0.122 337.3)
-
Step 500
500
#C35FAC
oklch(63.1% 0.158 336.8)
-
Step 600
600
#AE4397
oklch(55.6% 0.17 337)
-
Step 700
700
#953481
oklch(49.1% 0.158 336.8)
-
Step 800
800 (this color)
#732663
oklch(40.7% 0.131 336.9)
-
Step 900
900
#622955
oklch(37.8% 0.101 337)
-
Step 950
950
#3A1832
oklch(27% 0.066 337)
#732663 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #283D65 | 0.140 |
| Deuteranopia (no green cones) | #404961 | 0.122 |
| Tritanopia (no blue cones) | #792A41 | 0.063 |
| Achromatopsia (no color) | #454545 | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732663
#732663
oklch(40.7% 0.131 336.9)
- #005933
#005933
oklch(40.8% 0.098 156.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732663, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.044
- Rich Purple #720058 ΔE 0.047
- Red Purple #820747 ΔE 0.059
- Grape Purple #5D1451 ΔE 0.066
- Purple #800080 ΔE 0.068
- Wine #80013F ΔE 0.068
- Mulberry #920A4E ΔE 0.073
- Merlot #730039 ΔE 0.075
Use #732663 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.