#732661
Closest named color: Velvet (#750851). oklch(40.6% 0.13 338.2), rgb(115, 38, 97).
Aa
White text reads best on this color (9.63:1).
About this color
#732661 is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.130 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.043 away. White text reads best on it, at 9.63:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.17:1 |
| White text | 9.63:1 |
Values
| HEX | #732661 |
| RGB | rgb(115, 38, 97) |
| HSL | hsl(314, 50%, 30%) |
| OKLCH | oklch(40.6% 0.13 338.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732661 | 9.63:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #732661 | 2.17:1 | Fails | Lc 12.4 | Not readable |
| #732661 text on white | 9.63:1 | AAA | Lc 91.6 | Preferred for body text |
| #732661 text on black | 2.17:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#EDCFE3
oklch(88.5% 0.043 338.2)
-
Step 300
300
#E2AED2
oklch(80.9% 0.077 337.9)
-
Step 400
400
#D182BB
oklch(70.7% 0.121 337.8)
-
Step 500
500
#C360A9
oklch(63.1% 0.154 338.3)
-
Step 600
600
#AE4395
oklch(55.6% 0.169 337.9)
-
Step 700
700
#95347F
oklch(49% 0.157 337.8)
-
Step 800
800 (this color)
#732661
oklch(40.6% 0.13 338.2)
-
Step 900
900
#622954
oklch(37.7% 0.101 337.8)
-
Step 950
950
#3A1931
oklch(27.1% 0.063 338.6)
#732661 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #293D63 | 0.139 |
| Deuteranopia (no green cones) | #41495F | 0.121 |
| Tritanopia (no blue cones) | #792940 | 0.061 |
| Achromatopsia (no color) | #454545 | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732661
#732661
oklch(40.6% 0.13 338.2)
- #005835
#005835
oklch(40.6% 0.094 158.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732661, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.043
- Rich Purple #720058 ΔE 0.047
- Red Purple #820747 ΔE 0.056
- Grape Purple #5D1451 ΔE 0.065
- Wine #80013F ΔE 0.066
- Purple #800080 ΔE 0.071
- Mulberry #920A4E ΔE 0.072
- Merlot #730039 ΔE 0.073
Use #732661 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.