#73253B
Closest named color: Bordeaux (#7B002C). oklch(39% 0.111 6.6), rgb(115, 37, 59).
Aa
White text reads best on this color (10.21:1).
About this color
#73253B is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.111 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.043 away. White text reads best on it, at 10.21:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.111) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.05:1 |
| White text | 10.21:1 |
Values
| HEX | #73253B |
| RGB | rgb(115, 37, 59) |
| HSL | hsl(343, 51%, 30%) |
| OKLCH | oklch(39% 0.111 6.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73253B | 10.21:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #73253B | 2.05:1 | Fails | Lc 11.0 | Not readable |
| #73253B text on white | 10.21:1 | AAA | Lc 93.0 | Preferred for body text |
| #73253B text on black | 2.05:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F4
oklch(97.2% 0.011 10.3)
-
Step 100
100
#F9E4E7
oklch(93.7% 0.023 7.7)
-
Step 200
200
#F5CDD4
oklch(88.4% 0.046 6.2)
-
Step 300
300
#F0ABB8
oklch(81% 0.083 6.6)
-
Step 400
400
#E57B93
oklch(70.7% 0.133 6.6)
-
Step 500
500
#DA5478
oklch(63.1% 0.17 6.8)
-
Step 600
600
#C53261
oklch(55.5% 0.185 6.7)
-
Step 700
700
#AA2350
oklch(49.1% 0.172 6.9)
-
Step 800
800
#8A2042
oklch(42.7% 0.142 6.6)
-
Step 900
900 (this color)
#73253B
oklch(39% 0.111 6.6)
-
Step 950
950
#411521
oklch(27% 0.069 6.1)
#73253B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #36373B | 0.123 |
| Deuteranopia (no green cones) | #4A4739 | 0.114 |
| Tritanopia (no blue cones) | #7D1A2E | 0.028 |
| Achromatopsia (no color) | #414141 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73253B
#73253B
oklch(39% 0.111 6.6)
- #00504B
#00504B
oklch(38.8% 0.068 187.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73253B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.043
- Wine Red #7B0323 ΔE 0.046
- Wine #80013F ΔE 0.047
- Merlot #730039 ΔE 0.048
- Purple Brown #673A3F ΔE 0.050
- Red Purple #820747 ΔE 0.051
- Red Wine #8C0034 ΔE 0.057
- Velvet #750851 ΔE 0.062
Use #73253B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.