#73245D
Closest named color: Velvet (#750851). oklch(40.2% 0.13 340.6), rgb(115, 36, 93).
Aa
White text reads best on this color (9.81:1).
About this color
#73245D is a dark, moderately saturated purple. In OKLCH its lightness is 40%, its chroma 0.130 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.037 away. White text reads best on it, at 9.81:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.13:1 |
| White text | 9.81:1 |
Values
| HEX | #73245D |
| RGB | rgb(115, 36, 93) |
| HSL | hsl(317, 52%, 30%) |
| OKLCH | oklch(40.2% 0.13 340.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73245D | 9.81:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #73245D | 2.13:1 | Fails | Lc 12.0 | Not readable |
| #73245D text on white | 9.81:1 | AAA | Lc 92.0 | Preferred for body text |
| #73245D text on black | 2.13:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F8E3F0
oklch(93.6% 0.028 340)
-
Step 200
200
#F3CCE4
oklch(88.5% 0.054 340.8)
-
Step 300
300
#ECA8D4
oklch(80.9% 0.097 340.5)
-
Step 400
400
#DF76BE
oklch(70.7% 0.156 340.4)
-
Step 500
500
#D34CAD
oklch(63% 0.199 340.6)
-
Step 600
600
#BE2699
oklch(55.6% 0.216 340.3)
-
Step 700
700
#A41482
oklch(49.1% 0.201 340.8)
-
Step 800
800
#85176A
oklch(42.7% 0.166 340.5)
-
Step 900
900 (this color)
#73245D
oklch(40.2% 0.13 340.6)
-
Step 950
950
#3F1232
oklch(26.9% 0.082 340.8)
#73245D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #293B5F | 0.140 |
| Deuteranopia (no green cones) | #41485B | 0.123 |
| Tritanopia (no blue cones) | #7A263D | 0.059 |
| Achromatopsia (no color) | #444444 | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73245D
#73245D
oklch(40.2% 0.13 340.6)
- #005737
#005737
oklch(40.3% 0.091 160.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73245D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.037
- Rich Purple #720058 ΔE 0.043
- Red Purple #820747 ΔE 0.051
- Wine #80013F ΔE 0.059
- Grape Purple #5D1451 ΔE 0.062
- Merlot #730039 ΔE 0.066
- Mulberry #920A4E ΔE 0.069
- Purple #800080 ΔE 0.075
Use #73245D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.