#73245B
Closest named color: Velvet (#750851). oklch(40.1% 0.128 341.9), rgb(115, 36, 91).
Aa
White text reads best on this color (9.84:1).
About this color
#73245B is a dark, moderately saturated purple. In OKLCH its lightness is 40%, its chroma 0.128 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.036 away. White text reads best on it, at 9.84:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.128) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.13:1 |
| White text | 9.84:1 |
Values
| HEX | #73245B |
| RGB | rgb(115, 36, 91) |
| HSL | hsl(318, 52%, 30%) |
| OKLCH | oklch(40.1% 0.128 341.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73245B | 9.84:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #73245B | 2.13:1 | Fails | Lc 11.9 | Not readable |
| #73245B text on white | 9.84:1 | AAA | Lc 92.1 | Preferred for body text |
| #73245B text on black | 2.13:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F8E3EF
oklch(93.6% 0.028 342.3)
-
Step 200
200
#F3CCE3
oklch(88.5% 0.053 342)
-
Step 300
300
#ECA8D2
oklch(80.9% 0.096 341.9)
-
Step 400
400
#E076BB
oklch(70.7% 0.154 342.1)
-
Step 500
500
#D44DAA
oklch(63.1% 0.196 342.1)
-
Step 600
600
#BF2796
oklch(55.7% 0.214 341.8)
-
Step 700
700
#A4157F
oklch(49% 0.199 342)
-
Step 800
800
#851868
oklch(42.7% 0.164 341.6)
-
Step 900
900 (this color)
#73245B
oklch(40.1% 0.128 341.9)
-
Step 950
950
#3F1331
oklch(27% 0.08 342.1)
#73245B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A3B5D | 0.139 |
| Deuteranopia (no green cones) | #424859 | 0.122 |
| Tritanopia (no blue cones) | #7A253C | 0.056 |
| Achromatopsia (no color) | #434343 | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73245B
#73245B
oklch(40.1% 0.128 341.9)
- #005639
#005639
oklch(40.1% 0.088 162.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73245B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.036
- Rich Purple #720058 ΔE 0.044
- Red Purple #820747 ΔE 0.049
- Wine #80013F ΔE 0.057
- Grape Purple #5D1451 ΔE 0.061
- Merlot #730039 ΔE 0.063
- Mulberry #920A4E ΔE 0.068
- Purple #800080 ΔE 0.078
Use #73245B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.