#732440
Closest named color: Wine (#80013F). oklch(39% 0.114 2.1), rgb(115, 36, 64).
Aa
White text reads best on this color (10.21:1).
About this color
#732440 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.114 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.043 away. White text reads best on it, at 10.21:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.114) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.05:1 |
| White text | 10.21:1 |
Values
| HEX | #732440 |
| RGB | rgb(115, 36, 64) |
| HSL | hsl(339, 52%, 30%) |
| OKLCH | oklch(39% 0.114 2.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #732440 | 10.21:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #732440 | 2.05:1 | Fails | Lc 11.0 | Not readable |
| #732440 text on white | 10.21:1 | AAA | Lc 92.9 | Preferred for body text |
| #732440 text on black | 2.05:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3E8
oklch(93.5% 0.025 2.1)
-
Step 200
200
#F5CDD6
oklch(88.5% 0.046 2.9)
-
Step 300
300
#F0AABC
oklch(80.9% 0.085 2.3)
-
Step 400
400
#E57A9A
oklch(70.8% 0.136 2.1)
-
Step 500
500
#DA5281
oklch(63.1% 0.175 2.1)
-
Step 600
600
#C5306A
oklch(55.6% 0.189 2.3)
-
Step 700
700
#AA2059
oklch(49.2% 0.176 2)
-
Step 800
800
#8A1E48
oklch(42.7% 0.146 2.5)
-
Step 900
900 (this color)
#732440
oklch(39% 0.114 2.1)
-
Step 950
950
#411424
oklch(26.9% 0.072 1.1)
#732440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #343741 | 0.126 |
| Deuteranopia (no green cones) | #49473E | 0.116 |
| Tritanopia (no blue cones) | #7D1A2F | 0.032 |
| Achromatopsia (no color) | #414141 | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #732440
#732440
oklch(39% 0.114 2.1)
- #005148
#005148
oklch(39% 0.07 182.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #732440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.043
- Merlot #730039 ΔE 0.044
- Bordeaux #7B002C ΔE 0.044
- Red Purple #820747 ΔE 0.045
- Wine Red #7B0323 ΔE 0.050
- Velvet #750851 ΔE 0.054
- Purple Brown #673A3F ΔE 0.055
- Red Wine #8C0034 ΔE 0.057
Use #732440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.