#73243E
Closest named color: Bordeaux (#7B002C). oklch(38.9% 0.113 3.8), rgb(115, 36, 62).
Aa
White text reads best on this color (10.23:1).
About this color
#73243E is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.113 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.043 away. White text reads best on it, at 10.23:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.113) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.05:1 |
| White text | 10.23:1 |
Values
| HEX | #73243E |
| RGB | rgb(115, 36, 62) |
| HSL | hsl(340, 52%, 30%) |
| OKLCH | oklch(38.9% 0.113 3.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73243E | 10.23:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #73243E | 2.05:1 | Fails | Lc 10.9 | Not readable |
| #73243E text on white | 10.23:1 | AAA | Lc 93.0 | Preferred for body text |
| #73243E text on black | 2.05:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#F9E3E8
oklch(93.5% 0.025 2.1)
-
Step 200
200
#F6CDD5
oklch(88.6% 0.047 4.9)
-
Step 300
300
#F0AABA
oklch(80.9% 0.084 4.1)
-
Step 400
400
#E57A97
oklch(70.7% 0.135 3.9)
-
Step 500
500
#DA527E
oklch(63% 0.174 3.5)
-
Step 600
600
#C53067
oklch(55.5% 0.188 3.7)
-
Step 700
700
#AA2056
oklch(49.1% 0.176 3.5)
-
Step 800
800
#8A1E46
oklch(42.7% 0.145 3.7)
-
Step 900
900 (this color)
#73243E
oklch(38.9% 0.113 3.8)
-
Step 950
950
#421422
oklch(27% 0.073 4.5)
#73243E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #34373F | 0.126 |
| Deuteranopia (no green cones) | #49473C | 0.116 |
| Tritanopia (no blue cones) | #7D1A2E | 0.031 |
| Achromatopsia (no color) | #414141 | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73243E
#73243E
oklch(38.9% 0.113 3.8)
- #005149
#005149
oklch(39.1% 0.069 183.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73243E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.043
- Wine #80013F ΔE 0.044
- Merlot #730039 ΔE 0.045
- Red Purple #820747 ΔE 0.047
- Wine Red #7B0323 ΔE 0.047
- Purple Brown #673A3F ΔE 0.053
- Velvet #750851 ΔE 0.056
- Red Wine #8C0034 ΔE 0.056
Use #73243E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.