#73240E
Closest named color: Chestnut (#742802). oklch(38% 0.116 35.8), rgb(115, 36, 14).
Aa
White text reads best on this color (10.56:1).
About this color
#73240E is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.116 and its hue 36°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.013 away. White text reads best on it, at 10.56:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.116) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 1.98:1 |
| White text | 10.56:1 |
Values
| HEX | #73240E |
| RGB | rgb(115, 36, 14) |
| HSL | hsl(13, 78%, 25%) |
| OKLCH | oklch(38% 0.116 35.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73240E | 10.56:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #73240E | 1.98:1 | Fails | Lc 10.3 | Not readable |
| #73240E text on white | 10.56:1 | AAA | Lc 93.6 | Preferred for body text |
| #73240E text on black | 1.98:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F0
oklch(97.1% 0.012 37.4)
-
Step 100
100
#FAE4DF
oklch(93.5% 0.025 32.9)
-
Step 200
200
#F7CFC4
oklch(88.6% 0.048 35.9)
-
Step 300
300
#F3AD9A
oklch(80.9% 0.087 35.8)
-
Step 400
400
#E97E62
oklch(70.7% 0.139 35.6)
-
Step 500
500
#DF5733
oklch(63% 0.178 35.7)
-
Step 600
600
#CA3600
oklch(55.5% 0.191 35.7)
-
Step 700
700
#AB2C00
oklch(49% 0.169 35.7)
-
Step 800
800
#8D2300
oklch(42.6% 0.147 35.8)
-
Step 900
900 (this color)
#73240E
oklch(38% 0.116 35.8)
-
Step 950
950
#43160A
oklch(26.9% 0.073 35.8)
#73240E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B340A | 0.118 |
| Deuteranopia (no green cones) | #4E450A | 0.107 |
| Tritanopia (no blue cones) | #7F0C20 | 0.046 |
| Achromatopsia (no color) | #3F3F3F | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73240E
#73240E
oklch(38% 0.116 35.8)
- #004B59
#004B59
oklch(38% 0.067 215.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73240E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.013
- Reddy Brown #6E1005 ΔE 0.036
- Blood #770001 ΔE 0.041
- Maroon #800000 ΔE 0.042
- Wine Red #7B0323 ΔE 0.054
- Dark Red #8B0000 ΔE 0.055
- Brick Red #8F1402 ΔE 0.058
- Red Brown #8B2E16 ΔE 0.059
Use #73240E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.