#73213D
Closest named color: Bordeaux (#7B002C). oklch(38.5% 0.117 3.6), rgb(115, 33, 61).
Aa
White text reads best on this color (10.42:1).
About this color
#73213D is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.117 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.039 away. White text reads best on it, at 10.42:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.117) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.01:1 |
| White text | 10.42:1 |
Values
| HEX | #73213D |
| RGB | rgb(115, 33, 61) |
| HSL | hsl(340, 55%, 29%) |
| OKLCH | oklch(38.5% 0.117 3.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73213D | 10.42:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #73213D | 2.01:1 | Fails | Lc 10.6 | Not readable |
| #73213D text on white | 10.42:1 | AAA | Lc 93.3 | Preferred for body text |
| #73213D text on black | 2.01:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F6CCD5
oklch(88.4% 0.049 3.7)
-
Step 300
300
#F2A9BA
oklch(80.9% 0.088 3.9)
-
Step 400
400
#E77897
oklch(70.7% 0.14 3.6)
-
Step 500
500
#DC507E
oklch(63.1% 0.178 3.5)
-
Step 600
600
#C82B67
oklch(55.7% 0.195 3.6)
-
Step 700
700
#AC1B56
oklch(49.1% 0.181 3.4)
-
Step 800
800
#8C1B46
oklch(42.8% 0.15 3.7)
-
Step 900
900 (this color)
#73213D
oklch(38.5% 0.117 3.6)
-
Step 950
950
#421322
oklch(26.9% 0.074 3.8)
#73213D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #33353E | 0.130 |
| Deuteranopia (no green cones) | #48463B | 0.120 |
| Tritanopia (no blue cones) | #7D152C | 0.032 |
| Achromatopsia (no color) | #404040 | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73213D
#73213D
oklch(38.5% 0.117 3.6)
- #004F48
#004F48
oklch(38.4% 0.068 184.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73213D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.039
- Merlot #730039 ΔE 0.039
- Wine #80013F ΔE 0.040
- Wine Red #7B0323 ΔE 0.044
- Red Purple #820747 ΔE 0.044
- Velvet #750851 ΔE 0.053
- Red Wine #8C0034 ΔE 0.055
- Purple Brown #673A3F ΔE 0.058
Use #73213D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.