#731F7A
Closest named color: Purple (#800080). oklch(41.3% 0.16 324.6), rgb(115, 31, 122).
Aa
White text reads best on this color (9.51:1).
About this color
#731F7A is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.160 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.036 away. White text reads best on it, at 9.51:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.20:1 |
| White text | 9.51:1 |
Values
| HEX | #731F7A |
| RGB | rgb(115, 31, 122) |
| HSL | hsl(295, 59%, 30%) |
| OKLCH | oklch(41.3% 0.16 324.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731F7A | 9.51:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #731F7A | 2.20:1 | Fails | Lc 12.9 | Not readable |
| #731F7A text on white | 9.51:1 | AAA | Lc 91.0 | Preferred for body text |
| #731F7A text on black | 2.20:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F4
oklch(93.6% 0.027 325.8)
-
Step 200
200
#EBCEED
oklch(88.5% 0.052 324)
-
Step 300
300
#E0ACE3
oklch(80.9% 0.095 324.6)
-
Step 400
400
#CE7DD4
oklch(70.6% 0.15 324.5)
-
Step 500
500
#C058C8
oklch(63.1% 0.191 324.7)
-
Step 600
600
#AB37B5
oklch(55.5% 0.209 324.5)
-
Step 700
700
#93289C
oklch(49.1% 0.194 324.6)
-
Step 800
800 (this color)
#731F7A
oklch(41.3% 0.16 324.6)
-
Step 900
900
#602465
oklch(37.6% 0.124 324.6)
-
Step 950
950
#39163B
oklch(27% 0.079 325.4)
#731F7A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #023F7D | 0.169 |
| Deuteranopia (no green cones) | #314978 | 0.142 |
| Tritanopia (no blue cones) | #752F4B | 0.093 |
| Achromatopsia (no color) | #454545 | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731F7A
#731F7A
oklch(41.3% 0.16 324.6)
- #005C12
#005C12
oklch(41.2% 0.131 144.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731F7A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.036
- Dark Magenta #8B008B ΔE 0.058
- Rich Purple #720058 ΔE 0.063
- Rebecca Purple #663399 ΔE 0.065
- Velvet #750851 ΔE 0.071
- Warm Purple #952E8F ΔE 0.083
- Grape Purple #5D1451 ΔE 0.084
- Red Purple #820747 ΔE 0.092
Use #731F7A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.