#731F73
Closest named color: Purple (#800080). oklch(40.9% 0.154 327.9), rgb(115, 31, 115).
Aa
White text reads best on this color (9.66:1).
About this color
#731F73 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.154 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.041 away. White text reads best on it, at 9.66:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.154) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.17:1 |
| White text | 9.66:1 |
Values
| HEX | #731F73 |
| RGB | rgb(115, 31, 115) |
| HSL | hsl(300, 58%, 29%) |
| OKLCH | oklch(40.9% 0.154 327.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731F73 | 9.66:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #731F73 | 2.17:1 | Fails | Lc 12.5 | Not readable |
| #731F73 text on white | 9.66:1 | AAA | Lc 91.4 | Preferred for body text |
| #731F73 text on black | 2.17:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F3
oklch(93.6% 0.026 327.7)
-
Step 200
200
#ECCEEA
oklch(88.5% 0.05 328.1)
-
Step 300
300
#E1ACDE
oklch(80.9% 0.09 328.2)
-
Step 400
400
#D07ECE
oklch(70.7% 0.144 327.8)
-
Step 500
500
#C259C1
oklch(63.1% 0.184 327.8)
-
Step 600
600
#AD39AD
oklch(55.5% 0.201 327.9)
-
Step 700
700
#942A95
oklch(49.1% 0.186 327.6)
-
Step 800
800 (this color)
#731F73
oklch(40.9% 0.154 327.9)
-
Step 900
900
#622461
oklch(37.7% 0.121 328.3)
-
Step 950
950
#391639
oklch(26.9% 0.077 327.4)
#731F73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #113D75 | 0.163 |
| Deuteranopia (no green cones) | #354871 | 0.138 |
| Tritanopia (no blue cones) | #772B47 | 0.085 |
| Achromatopsia (no color) | #444444 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731F73
#731F73
oklch(40.9% 0.154 327.9)
- #005A20
#005A20
oklch(40.8% 0.118 148)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731F73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.041
- Rich Purple #720058 ΔE 0.053
- Velvet #750851 ΔE 0.060
- Dark Magenta #8B008B ΔE 0.064
- Rebecca Purple #663399 ΔE 0.074
- Grape Purple #5D1451 ΔE 0.075
- Red Purple #820747 ΔE 0.081
- Warm Purple #952E8F ΔE 0.087
Use #731F73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.