#731F6F
Closest named color: Purple (#800080). oklch(40.6% 0.151 330), rgb(115, 31, 111).
Aa
White text reads best on this color (9.74:1).
About this color
#731F6F is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.151 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.045 away. White text reads best on it, at 9.74:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.151) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.15:1 |
| White text | 9.74:1 |
Values
| HEX | #731F6F |
| RGB | rgb(115, 31, 111) |
| HSL | hsl(303, 58%, 29%) |
| OKLCH | oklch(40.6% 0.151 330) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731F6F | 9.74:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #731F6F | 2.15:1 | Fails | Lc 12.3 | Not readable |
| #731F6F text on white | 9.74:1 | AAA | Lc 91.6 | Preferred for body text |
| #731F6F text on black | 2.15:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E4F2
oklch(93.6% 0.025 329.7)
-
Step 200
200
#EDCEE9
oklch(88.5% 0.05 330.2)
-
Step 300
300
#E2ACDC
oklch(80.9% 0.089 330.1)
-
Step 400
400
#D17ECA
oklch(70.7% 0.141 330)
-
Step 500
500
#C359BC
oklch(63% 0.18 330)
-
Step 600
600
#AE3AA8
oklch(55.5% 0.196 330)
-
Step 700
700
#952B90
oklch(49% 0.182 329.9)
-
Step 800
800 (this color)
#731F6F
oklch(40.6% 0.151 330)
-
Step 900
900
#62255F
oklch(37.7% 0.117 329.6)
-
Step 950
950
#3A1737
oklch(27.1% 0.073 330.7)
#731F6F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #163D71 | 0.161 |
| Deuteranopia (no green cones) | #37486D | 0.137 |
| Tritanopia (no blue cones) | #772A44 | 0.083 |
| Achromatopsia (no color) | #444444 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731F6F
#731F6F
oklch(40.6% 0.151 330)
- #005925
#005925
oklch(40.5% 0.112 149.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731F6F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.045
- Rich Purple #720058 ΔE 0.047
- Velvet #750851 ΔE 0.053
- Dark Magenta #8B008B ΔE 0.068
- Grape Purple #5D1451 ΔE 0.070
- Red Purple #820747 ΔE 0.075
- Rebecca Purple #663399 ΔE 0.080
- Wine #80013F ΔE 0.085
Use #731F6F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.