#731F38
Closest named color: Bordeaux (#7B002C). oklch(38.1% 0.118 6.8), rgb(115, 31, 56).
Aa
White text reads best on this color (10.59:1).
About this color
#731F38 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.118 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.033 away. White text reads best on it, at 10.59:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.98:1 |
| White text | 10.59:1 |
Values
| HEX | #731F38 |
| RGB | rgb(115, 31, 56) |
| HSL | hsl(342, 58%, 29%) |
| OKLCH | oklch(38.1% 0.118 6.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731F38 | 10.59:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #731F38 | 1.98:1 | Fails | Lc 10.3 | Not readable |
| #731F38 text on white | 10.59:1 | AAA | Lc 93.6 | Preferred for body text |
| #731F38 text on black | 1.98:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD3
oklch(88.4% 0.049 7.1)
-
Step 300
300
#F3A9B7
oklch(80.9% 0.089 6.8)
-
Step 400
400
#E97892
oklch(70.8% 0.141 6.8)
-
Step 500
500
#DE4E77
oklch(63% 0.181 6.6)
-
Step 600
600
#CA2960
oklch(55.7% 0.197 6.8)
-
Step 700
700
#AE184F
oklch(49.1% 0.183 6.9)
-
Step 800
800
#8D1941
oklch(42.7% 0.152 6.6)
-
Step 900
900 (this color)
#731F38
oklch(38.1% 0.118 6.8)
-
Step 950
950
#431320
oklch(27% 0.075 7)
#731F38 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323439 | 0.133 |
| Deuteranopia (no green cones) | #494536 | 0.120 |
| Tritanopia (no blue cones) | #7E1029 | 0.031 |
| Achromatopsia (no color) | #3F3F3F | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731F38
#731F38
oklch(38.1% 0.118 6.8)
- #004E49
#004E49
oklch(38.2% 0.067 187.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731F38, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.033
- Wine Red #7B0323 ΔE 0.037
- Merlot #730039 ΔE 0.038
- Wine #80013F ΔE 0.041
- Red Purple #820747 ΔE 0.047
- Red Wine #8C0034 ΔE 0.054
- Velvet #750851 ΔE 0.058
- Purple Brown #673A3F ΔE 0.060
Use #731F38 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.