#731E7D
Closest named color: Purple (#800080). oklch(41.4% 0.164 323.3), rgb(115, 30, 125).
Aa
White text reads best on this color (9.49:1).
About this color
#731E7D is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.164 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.034 away. White text reads best on it, at 9.49:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.164) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.21:1 |
| White text | 9.49:1 |
Values
| HEX | #731E7D |
| RGB | rgb(115, 30, 125) |
| HSL | hsl(294, 61%, 30%) |
| OKLCH | oklch(41.4% 0.164 323.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731E7D | 9.49:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #731E7D | 2.21:1 | Fails | Lc 13.0 | Not readable |
| #731E7D text on white | 9.49:1 | AAA | Lc 90.9 | Preferred for body text |
| #731E7D text on black | 2.21:1 | Fails | Lc -11.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F3E4F5
oklch(93.6% 0.028 322.2)
-
Step 200
200
#EBCEEE
oklch(88.5% 0.053 323.1)
-
Step 300
300
#DFACE4
oklch(80.9% 0.095 323.4)
-
Step 400
400
#CE7DD7
oklch(70.7% 0.153 323.4)
-
Step 500
500
#C057CC
oklch(63.2% 0.196 323.4)
-
Step 600
600
#AB36B9
oklch(55.7% 0.213 323.2)
-
Step 700
700
#92269F
oklch(49% 0.198 323.2)
-
Step 800
800 (this color)
#731E7D
oklch(41.4% 0.164 323.3)
-
Step 900
900
#602368
oklch(37.7% 0.128 322.9)
-
Step 950
950
#39163D
oklch(27.1% 0.081 323.4)
#731E7D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003F80 | 0.169 |
| Deuteranopia (no green cones) | #2E497B | 0.145 |
| Tritanopia (no blue cones) | #752F4C | 0.096 |
| Achromatopsia (no color) | #464646 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731E7D
#731E7D
oklch(41.4% 0.164 323.3)
- #005D08
#005D08
oklch(41.5% 0.137 143.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731E7D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.034
- Dark Magenta #8B008B ΔE 0.055
- Rebecca Purple #663399 ΔE 0.062
- Rich Purple #720058 ΔE 0.066
- Velvet #750851 ΔE 0.075
- Warm Purple #952E8F ΔE 0.082
- Grape Purple #5D1451 ΔE 0.087
- Light Eggplant #894585 ΔE 0.094
Use #731E7D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.