#731D80
Closest named color: Purple (#800080). oklch(41.5% 0.168 322), rgb(115, 29, 128).
Aa
White text reads best on this color (9.47:1).
About this color
#731D80 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.168 and its hue 322°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.033 away. White text reads best on it, at 9.47:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.168) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.21:1 |
| White text | 9.47:1 |
Values
| HEX | #731D80 |
| RGB | rgb(115, 29, 128) |
| HSL | hsl(292, 63%, 31%) |
| OKLCH | oklch(41.5% 0.168 322) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D80 | 9.47:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #731D80 | 2.21:1 | Fails | Lc 13.1 | Not readable |
| #731D80 text on white | 9.47:1 | AAA | Lc 90.8 | Preferred for body text |
| #731D80 text on black | 2.21:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FB
oklch(97.2% 0.013 321.9)
-
Step 100
100
#F3E4F5
oklch(93.6% 0.028 322.2)
-
Step 200
200
#EBCEEF
oklch(88.6% 0.054 322.2)
-
Step 300
300
#DFACE6
oklch(81% 0.097 322.4)
-
Step 400
400
#CD7CDA
oklch(70.6% 0.157 321.9)
-
Step 500
500
#BF56D0
oklch(63.1% 0.201 321.9)
-
Step 600
600
#AA34BC
oklch(55.5% 0.217 322)
-
Step 700
700
#9224A2
oklch(49.1% 0.202 322.2)
-
Step 800
800 (this color)
#731D80
oklch(41.5% 0.168 322)
-
Step 900
900
#60226A
oklch(37.7% 0.132 321.9)
-
Step 950
950
#38153E
oklch(26.9% 0.084 321.6)
#731D80 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004083 | 0.169 |
| Deuteranopia (no green cones) | #2B497E | 0.148 |
| Tritanopia (no blue cones) | #74304D | 0.101 |
| Achromatopsia (no color) | #464646 | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D80
#731D80
oklch(41.5% 0.168 322)
- #065D00
#065D00
oklch(41.5% 0.14 142)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D80, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.033
- Dark Magenta #8B008B ΔE 0.053
- Rebecca Purple #663399 ΔE 0.059
- Rich Purple #720058 ΔE 0.071
- Velvet #750851 ΔE 0.080
- Warm Purple #952E8F ΔE 0.082
- Grape Purple #5D1451 ΔE 0.091
- Grape #7209B7 ΔE 0.092
Use #731D80 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.