#731D7D
Closest named color: Purple (#800080). oklch(41.3% 0.165 323.3), rgb(115, 29, 125).
Aa
White text reads best on this color (9.54:1).
About this color
#731D7D is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.165 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.033 away. White text reads best on it, at 9.54:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.165) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.20:1 |
| White text | 9.54:1 |
Values
| HEX | #731D7D |
| RGB | rgb(115, 29, 125) |
| HSL | hsl(294, 62%, 30%) |
| OKLCH | oklch(41.3% 0.165 323.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D7D | 9.54:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #731D7D | 2.20:1 | Fails | Lc 12.9 | Not readable |
| #731D7D text on white | 9.54:1 | AAA | Lc 91.0 | Preferred for body text |
| #731D7D text on black | 2.20:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FB
oklch(97.2% 0.013 321.9)
-
Step 100
100
#F3E4F5
oklch(93.6% 0.028 322.2)
-
Step 200
200
#EBCEEE
oklch(88.5% 0.053 323.1)
-
Step 300
300
#DFACE5
oklch(80.9% 0.096 322.9)
-
Step 400
400
#CE7DD7
oklch(70.7% 0.153 323.4)
-
Step 500
500
#C056CC
oklch(63.1% 0.197 323.5)
-
Step 600
600
#AB35B9
oklch(55.6% 0.214 323.3)
-
Step 700
700
#93259F
oklch(49.1% 0.199 323.6)
-
Step 800
800 (this color)
#731D7D
oklch(41.3% 0.165 323.3)
-
Step 900
900
#602368
oklch(37.7% 0.128 322.9)
-
Step 950
950
#39163D
oklch(27.1% 0.081 323.4)
#731D7D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003F80 | 0.170 |
| Deuteranopia (no green cones) | #2E497B | 0.146 |
| Tritanopia (no blue cones) | #752F4C | 0.097 |
| Achromatopsia (no color) | #454545 | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D7D
#731D7D
oklch(41.3% 0.165 323.3)
- #005C08
#005C08
oklch(41.2% 0.136 143.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D7D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.033
- Dark Magenta #8B008B ΔE 0.055
- Rebecca Purple #663399 ΔE 0.063
- Rich Purple #720058 ΔE 0.066
- Velvet #750851 ΔE 0.075
- Warm Purple #952E8F ΔE 0.083
- Grape Purple #5D1451 ΔE 0.087
- Light Eggplant #894585 ΔE 0.096
Use #731D7D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.