#731D77
Closest named color: Purple (#800080). oklch(40.9% 0.16 326.1), rgb(115, 29, 119).
Aa
White text reads best on this color (9.67:1).
About this color
#731D77 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.160 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.036 away. White text reads best on it, at 9.67:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.17:1 |
| White text | 9.67:1 |
Values
| HEX | #731D77 |
| RGB | rgb(115, 29, 119) |
| HSL | hsl(297, 61%, 29%) |
| OKLCH | oklch(40.9% 0.16 326.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D77 | 9.67:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #731D77 | 2.17:1 | Fails | Lc 12.6 | Not readable |
| #731D77 text on white | 9.67:1 | AAA | Lc 91.4 | Preferred for body text |
| #731D77 text on black | 2.17:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F4
oklch(93.6% 0.027 325.8)
-
Step 200
200
#ECCEEC
oklch(88.5% 0.052 326)
-
Step 300
300
#E1ACE1
oklch(81% 0.093 326.4)
-
Step 400
400
#D07DD2
oklch(70.7% 0.15 326.2)
-
Step 500
500
#C257C6
oklch(63.1% 0.192 326.1)
-
Step 600
600
#AD37B2
oklch(55.6% 0.207 326.2)
-
Step 700
700
#942799
oklch(49% 0.193 326.1)
-
Step 800
800 (this color)
#731D77
oklch(40.9% 0.16 326.1)
-
Step 900
900
#612364
oklch(37.6% 0.125 325.8)
-
Step 950
950
#39163B
oklch(27% 0.079 325.4)
#731D77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #043E79 | 0.170 |
| Deuteranopia (no green cones) | #324875 | 0.142 |
| Tritanopia (no blue cones) | #762C48 | 0.092 |
| Achromatopsia (no color) | #444444 | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D77
#731D77
oklch(40.9% 0.16 326.1)
- #005B19
#005B19
oklch(41% 0.125 146)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.036
- Rich Purple #720058 ΔE 0.057
- Dark Magenta #8B008B ΔE 0.059
- Velvet #750851 ΔE 0.065
- Rebecca Purple #663399 ΔE 0.070
- Grape Purple #5D1451 ΔE 0.079
- Warm Purple #952E8F ΔE 0.086
- Red Purple #820747 ΔE 0.087
Use #731D77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.