#731D70
Closest named color: Purple (#800080). oklch(40.5% 0.154 329.5), rgb(115, 29, 112).
Aa
White text reads best on this color (9.81:1).
About this color
#731D70 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.154 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.043 away. White text reads best on it, at 9.81:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.154) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.13:1 |
| White text | 9.81:1 |
Values
| HEX | #731D70 |
| RGB | rgb(115, 29, 112) |
| HSL | hsl(302, 60%, 28%) |
| OKLCH | oklch(40.5% 0.154 329.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D70 | 9.81:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #731D70 | 2.13:1 | Fails | Lc 12.2 | Not readable |
| #731D70 text on white | 9.81:1 | AAA | Lc 91.7 | Preferred for body text |
| #731D70 text on black | 2.13:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E4F2
oklch(93.6% 0.025 329.7)
-
Step 200
200
#EDCEE9
oklch(88.5% 0.05 330.2)
-
Step 300
300
#E2ACDD
oklch(80.9% 0.09 329.5)
-
Step 400
400
#D17DCC
oklch(70.6% 0.145 329.1)
-
Step 500
500
#C458BE
oklch(63.1% 0.184 329.7)
-
Step 600
600
#AF38AA
oklch(55.6% 0.2 329.6)
-
Step 700
700
#962992
oklch(49.1% 0.186 329.5)
-
Step 800
800 (this color)
#731D70
oklch(40.5% 0.154 329.5)
-
Step 900
900
#632460
oklch(37.8% 0.121 329.6)
-
Step 950
950
#3A1638
oklch(27% 0.076 329.6)
#731D70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #123C72 | 0.165 |
| Deuteranopia (no green cones) | #36486E | 0.140 |
| Tritanopia (no blue cones) | #772944 | 0.085 |
| Achromatopsia (no color) | #434343 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D70
#731D70
oklch(40.5% 0.154 329.5)
- #005924
#005924
oklch(40.5% 0.113 149.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D70, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.043
- Rich Purple #720058 ΔE 0.047
- Velvet #750851 ΔE 0.054
- Dark Magenta #8B008B ΔE 0.066
- Grape Purple #5D1451 ΔE 0.071
- Red Purple #820747 ΔE 0.076
- Rebecca Purple #663399 ΔE 0.080
- Wine #80013F ΔE 0.087
Use #731D70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.