#731D69
Closest named color: Rich Purple (#720058). oklch(40.1% 0.148 333.1), rgb(115, 29, 105).
Aa
White text reads best on this color (9.95:1).
About this color
#731D69 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.148 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.039 away. White text reads best on it, at 9.95:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.148) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.10:1 |
| White text | 9.95:1 |
Values
| HEX | #731D69 |
| RGB | rgb(115, 29, 105) |
| HSL | hsl(307, 60%, 28%) |
| OKLCH | oklch(40.1% 0.148 333.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D69 | 9.95:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #731D69 | 2.10:1 | Fails | Lc 11.8 | Not readable |
| #731D69 text on white | 9.95:1 | AAA | Lc 92.1 | Preferred for body text |
| #731D69 text on black | 2.10:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F8E2F3
oklch(93.5% 0.033 333.6)
-
Step 200
200
#F3CBEB
oklch(88.6% 0.061 333)
-
Step 300
300
#ECA6DF
oklch(81% 0.11 333.3)
-
Step 400
400
#E071CF
oklch(70.8% 0.178 333.3)
-
Step 500
500
#D441C2
oklch(63.1% 0.228 333.3)
-
Step 600
600
#BF06AF
oklch(55.6% 0.247 333)
-
Step 700
700
#A20094
oklch(49.1% 0.22 333.1)
-
Step 800
800
#85027A
oklch(42.6% 0.19 332.8)
-
Step 900
900 (this color)
#731D69
oklch(40.1% 0.148 333.1)
-
Step 950
950
#3F0F39
oklch(26.9% 0.093 333.2)
#731D69 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1A3B6B | 0.160 |
| Deuteranopia (no green cones) | #394767 | 0.137 |
| Tritanopia (no blue cones) | #782541 | 0.076 |
| Achromatopsia (no color) | #434343 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D69
#731D69
oklch(40.1% 0.148 333.1)
- #00572C
#00572C
oklch(40.1% 0.102 153.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D69, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.039
- Velvet #750851 ΔE 0.043
- Purple #800080 ΔE 0.051
- Grape Purple #5D1451 ΔE 0.063
- Red Purple #820747 ΔE 0.066
- Dark Magenta #8B008B ΔE 0.075
- Wine #80013F ΔE 0.076
- Mulberry #920A4E ΔE 0.081
Use #731D69 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.