#731D61
Closest named color: Velvet (#750851). oklch(39.6% 0.142 337.7), rgb(115, 29, 97).
Aa
White text reads best on this color (10.10:1).
About this color
#731D61 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.142 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.032 away. White text reads best on it, at 10.10:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.07:1 |
| White text | 10.10:1 |
Values
| HEX | #731D61 |
| RGB | rgb(115, 29, 97) |
| HSL | hsl(313, 60%, 28%) |
| OKLCH | oklch(39.6% 0.142 337.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D61 | 10.10:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #731D61 | 2.07:1 | Fails | Lc 11.5 | Not readable |
| #731D61 text on white | 10.10:1 | AAA | Lc 92.5 | Preferred for body text |
| #731D61 text on black | 2.07:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F9
oklch(97.1% 0.014 336.1)
-
Step 100
100
#F8E2F1
oklch(93.5% 0.031 337.3)
-
Step 200
200
#F4CBE7
oklch(88.5% 0.059 337.8)
-
Step 300
300
#EEA6D9
oklch(81% 0.107 337.8)
-
Step 400
400
#E272C6
oklch(70.8% 0.171 337.6)
-
Step 500
500
#D644B7
oklch(63.1% 0.218 337.5)
-
Step 600
600
#C111A3
oklch(55.6% 0.237 337.4)
-
Step 700
700
#A5008A
oklch(49.1% 0.215 337.7)
-
Step 800
800
#870871
oklch(42.7% 0.182 337.6)
-
Step 900
900 (this color)
#731D61
oklch(39.6% 0.142 337.7)
-
Step 950
950
#401036
oklch(27% 0.09 337.1)
#731D61 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #203963 | 0.155 |
| Deuteranopia (no green cones) | #3D465F | 0.133 |
| Tritanopia (no blue cones) | #7A223C | 0.069 |
| Achromatopsia (no color) | #424242 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D61
#731D61
oklch(39.6% 0.142 337.7)
- #005532
#005532
oklch(39.6% 0.093 157.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D61, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.032
- Rich Purple #720058 ΔE 0.032
- Red Purple #820747 ΔE 0.054
- Grape Purple #5D1451 ΔE 0.057
- Purple #800080 ΔE 0.063
- Wine #80013F ΔE 0.063
- Merlot #730039 ΔE 0.068
- Mulberry #920A4E ΔE 0.073
Use #731D61 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.