#731D3C
Closest named color: Merlot (#730039). oklch(38.1% 0.122 3.1), rgb(115, 29, 60).
Aa
White text reads best on this color (10.66:1).
About this color
#731D3C is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.122 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.032 away. White text reads best on it, at 10.66:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.96:1 |
| White text | 10.66:1 |
Values
| HEX | #731D3C |
| RGB | rgb(115, 29, 60) |
| HSL | hsl(338, 60%, 28%) |
| OKLCH | oklch(38.1% 0.122 3.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731D3C | 10.66:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #731D3C | 1.96:1 | Fails | Lc 10.2 | Not readable |
| #731D3C text on white | 10.66:1 | AAA | Lc 93.7 | Preferred for body text |
| #731D3C text on black | 1.96:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F7CCD6
oklch(88.5% 0.05 2.5)
-
Step 300
300
#F3A8BB
oklch(80.9% 0.091 2.7)
-
Step 400
400
#E97697
oklch(70.6% 0.145 3.3)
-
Step 500
500
#DF4C7E
oklch(63.1% 0.186 3.3)
-
Step 600
600
#CA2467
oklch(55.5% 0.203 3.3)
-
Step 700
700
#AE1256
oklch(49% 0.188 3.1)
-
Step 800
800
#8E1646
oklch(42.8% 0.156 3.5)
-
Step 900
900 (this color)
#731D3C
oklch(38.1% 0.122 3.1)
-
Step 950
950
#431223
oklch(27% 0.077 2.4)
#731D3C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30343D | 0.137 |
| Deuteranopia (no green cones) | #47443A | 0.123 |
| Tritanopia (no blue cones) | #7D0F2A | 0.033 |
| Achromatopsia (no color) | #3E3E3E | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731D3C
#731D3C
oklch(38.1% 0.122 3.1)
- #004E46
#004E46
oklch(38.1% 0.068 183.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731D3C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.032
- Bordeaux #7B002C ΔE 0.034
- Wine #80013F ΔE 0.036
- Wine Red #7B0323 ΔE 0.041
- Red Purple #820747 ΔE 0.041
- Velvet #750851 ΔE 0.049
- Red Wine #8C0034 ΔE 0.054
- Claret #680018 ΔE 0.064
Use #731D3C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.