#731B7C
Closest named color: Purple (#800080). oklch(41.1% 0.166 323.9), rgb(115, 27, 124).
Aa
White text reads best on this color (9.64:1).
About this color
#731B7C is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.166 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.032 away. White text reads best on it, at 9.64:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.166) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.17:1 |
| White text | 9.64:1 |
Values
| HEX | #731B7C |
| RGB | rgb(115, 27, 124) |
| HSL | hsl(294, 64%, 30%) |
| OKLCH | oklch(41.1% 0.166 323.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731B7C | 9.64:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #731B7C | 2.17:1 | Fails | Lc 12.7 | Not readable |
| #731B7C text on white | 9.64:1 | AAA | Lc 91.2 | Preferred for body text |
| #731B7C text on black | 2.17:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F5
oklch(93.7% 0.028 324)
-
Step 200
200
#ECCEEE
oklch(88.6% 0.054 324.1)
-
Step 300
300
#E0ABE4
oklch(80.8% 0.097 324.1)
-
Step 400
400
#CF7CD7
oklch(70.7% 0.156 323.8)
-
Step 500
500
#C155CC
oklch(63.1% 0.199 323.9)
-
Step 600
600
#AC34B9
oklch(55.6% 0.216 323.7)
-
Step 700
700
#94249F
oklch(49.2% 0.201 324)
-
Step 800
800 (this color)
#731B7C
oklch(41.1% 0.166 323.9)
-
Step 900
900
#612268
oklch(37.7% 0.13 323.6)
-
Step 950
950
#39153D
oklch(27% 0.083 323.6)
#731B7C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003E7F | 0.172 |
| Deuteranopia (no green cones) | #2D487A | 0.148 |
| Tritanopia (no blue cones) | #752D4B | 0.097 |
| Achromatopsia (no color) | #454545 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731B7C
#731B7C
oklch(41.1% 0.166 323.9)
- #005C0D
#005C0D
oklch(41.2% 0.134 143.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731B7C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.032
- Dark Magenta #8B008B ΔE 0.055
- Rich Purple #720058 ΔE 0.064
- Rebecca Purple #663399 ΔE 0.065
- Velvet #750851 ΔE 0.073
- Warm Purple #952E8F ΔE 0.084
- Grape Purple #5D1451 ΔE 0.085
- Red Purple #820747 ΔE 0.096
Use #731B7C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.