#731A75
Closest named color: Purple (#800080). oklch(40.5% 0.162 327.1), rgb(115, 26, 117).
Aa
White text reads best on this color (9.84:1).
About this color
#731A75 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.162 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.036 away. White text reads best on it, at 9.84:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.162) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.13:1 |
| White text | 9.84:1 |
Values
| HEX | #731A75 |
| RGB | rgb(115, 26, 117) |
| HSL | hsl(299, 64%, 28%) |
| OKLCH | oklch(40.5% 0.162 327.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731A75 | 9.84:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #731A75 | 2.13:1 | Fails | Lc 12.3 | Not readable |
| #731A75 text on white | 9.84:1 | AAA | Lc 91.7 | Preferred for body text |
| #731A75 text on black | 2.13:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F4
oklch(93.6% 0.027 325.8)
-
Step 200
200
#EDCEEB
oklch(88.6% 0.052 328)
-
Step 300
300
#E2ABE1
oklch(80.9% 0.096 327)
-
Step 400
400
#D17CD1
oklch(70.7% 0.151 327)
-
Step 500
500
#C356C5
oklch(63.1% 0.193 326.9)
-
Step 600
600
#AF35B1
oklch(55.7% 0.21 327.3)
-
Step 700
700
#962598
oklch(49.1% 0.195 327.3)
-
Step 800
800 (this color)
#731A75
oklch(40.5% 0.162 327.1)
-
Step 900
900
#622263
oklch(37.6% 0.126 327.1)
-
Step 950
950
#3A153A
oklch(26.9% 0.08 327.5)
#731A75 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #023C77 | 0.174 |
| Deuteranopia (no green cones) | #324773 | 0.144 |
| Tritanopia (no blue cones) | #762946 | 0.091 |
| Achromatopsia (no color) | #434343 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731A75
#731A75
oklch(40.5% 0.162 327.1)
- #00591D
#00591D
oklch(40.4% 0.119 147.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731A75, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.036
- Rich Purple #720058 ΔE 0.052
- Dark Magenta #8B008B ΔE 0.060
- Velvet #750851 ΔE 0.062
- Rebecca Purple #663399 ΔE 0.075
- Grape Purple #5D1451 ΔE 0.076
- Red Purple #820747 ΔE 0.085
- Warm Purple #952E8F ΔE 0.089
Use #731A75 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.