#731A72
Closest named color: Purple (#800080). oklch(40.4% 0.159 328.5), rgb(115, 26, 114).
Aa
White text reads best on this color (9.90:1).
About this color
#731A72 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.159 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.038 away. White text reads best on it, at 9.90:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.159) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.11:1 |
| White text | 9.90:1 |
Values
| HEX | #731A72 |
| RGB | rgb(115, 26, 114) |
| HSL | hsl(301, 63%, 28%) |
| OKLCH | oklch(40.4% 0.159 328.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731A72 | 9.90:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #731A72 | 2.11:1 | Fails | Lc 12.1 | Not readable |
| #731A72 text on white | 9.90:1 | AAA | Lc 91.9 | Preferred for body text |
| #731A72 text on black | 2.11:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F3
oklch(93.6% 0.026 327.7)
-
Step 200
200
#EDCEEA
oklch(88.6% 0.051 329.1)
-
Step 300
300
#E2ABDF
oklch(80.8% 0.094 328.2)
-
Step 400
400
#D27CCE
oklch(70.6% 0.149 328.7)
-
Step 500
500
#C456C1
oklch(63% 0.19 328.6)
-
Step 600
600
#AF35AE
oklch(55.5% 0.207 328.3)
-
Step 700
700
#962695
oklch(49% 0.192 328.4)
-
Step 800
800 (this color)
#731A72
oklch(40.4% 0.159 328.5)
-
Step 900
900
#632362
oklch(37.8% 0.124 328.3)
-
Step 950
950
#3A1639
oklch(27% 0.077 328.5)
#731A72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #083B74 | 0.172 |
| Deuteranopia (no green cones) | #334770 | 0.144 |
| Tritanopia (no blue cones) | #772845 | 0.088 |
| Achromatopsia (no color) | #434343 | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731A72
#731A72
oklch(40.4% 0.159 328.5)
- #005921
#005921
oklch(40.5% 0.116 148.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731A72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.038
- Rich Purple #720058 ΔE 0.048
- Velvet #750851 ΔE 0.057
- Dark Magenta #8B008B ΔE 0.063
- Grape Purple #5D1451 ΔE 0.072
- Rebecca Purple #663399 ΔE 0.079
- Red Purple #820747 ΔE 0.080
- Wine #80013F ΔE 0.090
Use #731A72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.