#731A71
Closest named color: Purple (#800080). oklch(40.3% 0.158 329), rgb(115, 26, 113).
Aa
White text reads best on this color (9.92:1).
About this color
#731A71 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.158 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.040 away. White text reads best on it, at 9.92:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.158) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.11:1 |
| White text | 9.92:1 |
Values
| HEX | #731A71 |
| RGB | rgb(115, 26, 113) |
| HSL | hsl(301, 63%, 28%) |
| OKLCH | oklch(40.3% 0.158 329) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731A71 | 9.92:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #731A71 | 2.11:1 | Fails | Lc 12.0 | Not readable |
| #731A71 text on white | 9.92:1 | AAA | Lc 91.9 | Preferred for body text |
| #731A71 text on black | 2.11:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F5E4F3
oklch(93.7% 0.027 329.5)
-
Step 200
200
#EDCEEA
oklch(88.6% 0.051 329.1)
-
Step 300
300
#E2ABDE
oklch(80.8% 0.093 328.8)
-
Step 400
400
#D27CCD
oklch(70.6% 0.148 329.1)
-
Step 500
500
#C556C0
oklch(63.1% 0.19 329.3)
-
Step 600
600
#B036AD
oklch(55.7% 0.206 328.9)
-
Step 700
700
#972694
oklch(49.1% 0.192 329.2)
-
Step 800
800 (this color)
#731A71
oklch(40.3% 0.158 329)
-
Step 900
900
#632361
oklch(37.7% 0.123 328.9)
-
Step 950
950
#3A1639
oklch(27% 0.077 328.5)
#731A71 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0A3B73 | 0.171 |
| Deuteranopia (no green cones) | #34476F | 0.143 |
| Tritanopia (no blue cones) | #772744 | 0.087 |
| Achromatopsia (no color) | #434343 | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731A71
#731A71
oklch(40.3% 0.158 329)
- #005822
#005822
oklch(40.2% 0.114 148.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731A71, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.040
- Rich Purple #720058 ΔE 0.047
- Velvet #750851 ΔE 0.055
- Dark Magenta #8B008B ΔE 0.064
- Grape Purple #5D1451 ΔE 0.071
- Red Purple #820747 ΔE 0.078
- Rebecca Purple #663399 ΔE 0.080
- Wine #80013F ΔE 0.089
Use #731A71 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.