#731A6E
Closest named color: Rich Purple (#720058). oklch(40.1% 0.156 330.5), rgb(115, 26, 110).
Aa
White text reads best on this color (9.99:1).
About this color
#731A6E is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.156 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.042 away. White text reads best on it, at 9.99:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.156) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.10:1 |
| White text | 9.99:1 |
Values
| HEX | #731A6E |
| RGB | rgb(115, 26, 110) |
| HSL | hsl(303, 63%, 28%) |
| OKLCH | oklch(40.1% 0.156 330.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731A6E | 9.99:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #731A6E | 2.10:1 | Fails | Lc 11.9 | Not readable |
| #731A6E text on white | 9.99:1 | AAA | Lc 92.1 | Preferred for body text |
| #731A6E text on black | 2.10:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F8E2F5
oklch(93.6% 0.035 330.2)
-
Step 200
200
#F3CAED
oklch(88.5% 0.065 331)
-
Step 300
300
#ECA5E4
oklch(81% 0.116 330.5)
-
Step 400
400
#DF6FD6
oklch(70.7% 0.186 330.4)
-
Step 500
500
#D43DCB
oklch(63.2% 0.239 330.6)
-
Step 600
600
#BD00B6
oklch(55.6% 0.253 330.4)
-
Step 700
700
#A0009A
oklch(49.1% 0.224 330.4)
-
Step 800
800
#84007F
oklch(42.7% 0.194 330.4)
-
Step 900
900 (this color)
#731A6E
oklch(40.1% 0.156 330.5)
-
Step 950
950
#3F0E3C
oklch(27% 0.098 330.5)
#731A6E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #103B70 | 0.169 |
| Deuteranopia (no green cones) | #36476C | 0.142 |
| Tritanopia (no blue cones) | #782643 | 0.083 |
| Achromatopsia (no color) | #424242 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731A6E
#731A6E
oklch(40.1% 0.156 330.5)
- #005826
#005826
oklch(40.3% 0.11 150.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731A6E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.042
- Purple #800080 ΔE 0.043
- Velvet #750851 ΔE 0.050
- Grape Purple #5D1451 ΔE 0.068
- Dark Magenta #8B008B ΔE 0.068
- Red Purple #820747 ΔE 0.074
- Wine #80013F ΔE 0.084
- Rebecca Purple #663399 ΔE 0.084
Use #731A6E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.