#731979
Closest named color: Purple (#800080). oklch(40.7% 0.166 325.3), rgb(115, 25, 121).
Aa
White text reads best on this color (9.79:1).
About this color
#731979 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.166 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.032 away. White text reads best on it, at 9.79:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.166) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.14:1 |
| White text | 9.79:1 |
Values
| HEX | #731979 |
| RGB | rgb(115, 25, 121) |
| HSL | hsl(296, 66%, 29%) |
| OKLCH | oklch(40.7% 0.166 325.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731979 | 9.79:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #731979 | 2.14:1 | Fails | Lc 12.4 | Not readable |
| #731979 text on white | 9.79:1 | AAA | Lc 91.5 | Preferred for body text |
| #731979 text on black | 2.14:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F4
oklch(93.6% 0.027 325.8)
-
Step 200
200
#ECCDED
oklch(88.4% 0.055 325.1)
-
Step 300
300
#E1ABE3
oklch(80.9% 0.097 325.3)
-
Step 400
400
#D07CD5
oklch(70.7% 0.154 325)
-
Step 500
500
#C355C9
oklch(63.2% 0.198 325.6)
-
Step 600
600
#AE33B6
oklch(55.7% 0.215 325.3)
-
Step 700
700
#95239D
oklch(49.1% 0.201 325.1)
-
Step 800
800 (this color)
#731979
oklch(40.7% 0.166 325.3)
-
Step 900
900
#622266
oklch(37.7% 0.129 325.3)
-
Step 950
950
#3A153C
oklch(27.1% 0.083 325.5)
#731979 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003D7C | 0.174 |
| Deuteranopia (no green cones) | #2E4777 | 0.148 |
| Tritanopia (no blue cones) | #762B48 | 0.097 |
| Achromatopsia (no color) | #444444 | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731979
#731979
oklch(40.7% 0.166 325.3)
- #005A15
#005A15
oklch(40.7% 0.127 145.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731979, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.032
- Dark Magenta #8B008B ΔE 0.057
- Rich Purple #720058 ΔE 0.058
- Velvet #750851 ΔE 0.068
- Rebecca Purple #663399 ΔE 0.070
- Grape Purple #5D1451 ΔE 0.081
- Warm Purple #952E8F ΔE 0.087
- Red Purple #820747 ΔE 0.091
Use #731979 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.