#73196A
Closest named color: Rich Purple (#720058). oklch(39.8% 0.154 332.6), rgb(115, 25, 106).
Aa
White text reads best on this color (10.11:1).
About this color
#73196A is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.154 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.036 away. White text reads best on it, at 10.11:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.154) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.07:1 |
| White text | 10.11:1 |
Values
| HEX | #73196A |
| RGB | rgb(115, 25, 106) |
| HSL | hsl(306, 64%, 27%) |
| OKLCH | oklch(39.8% 0.154 332.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73196A | 10.11:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #73196A | 2.07:1 | Fails | Lc 11.6 | Not readable |
| #73196A text on white | 10.11:1 | AAA | Lc 92.3 | Preferred for body text |
| #73196A text on black | 2.07:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F8E2F4
oklch(93.6% 0.034 331.9)
-
Step 200
200
#F4CAEC
oklch(88.5% 0.065 332.7)
-
Step 300
300
#EDA5E1
oklch(81% 0.114 332.6)
-
Step 400
400
#E16FD2
oklch(70.8% 0.184 332.5)
-
Step 500
500
#D53DC6
oklch(63.1% 0.236 332.3)
-
Step 600
600
#BF00B1
oklch(55.6% 0.25 332.4)
-
Step 700
700
#A20095
oklch(49.2% 0.221 332.8)
-
Step 800
800
#85007B
oklch(42.6% 0.192 332.4)
-
Step 900
900 (this color)
#73196A
oklch(39.8% 0.154 332.6)
-
Step 950
950
#400E3B
oklch(27.1% 0.097 332.2)
#73196A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #14396C | 0.167 |
| Deuteranopia (no green cones) | #374668 | 0.142 |
| Tritanopia (no blue cones) | #782340 | 0.080 |
| Achromatopsia (no color) | #424242 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73196A
#73196A
oklch(39.8% 0.154 332.6)
- #00562A
#00562A
oklch(39.7% 0.103 152.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73196A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.036
- Velvet #750851 ΔE 0.043
- Purple #800080 ΔE 0.048
- Grape Purple #5D1451 ΔE 0.063
- Red Purple #820747 ΔE 0.068
- Dark Magenta #8B008B ΔE 0.072
- Wine #80013F ΔE 0.078
- Merlot #730039 ΔE 0.082
Use #73196A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.