#731961
Closest named color: Rich Purple (#720058). oklch(39.3% 0.147 337.5), rgb(115, 25, 97).
Aa
White text reads best on this color (10.29:1).
About this color
#731961 is a dark, vivid purple. In OKLCH its lightness is 39%, its chroma 0.147 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.027 away. White text reads best on it, at 10.29:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.04:1 |
| White text | 10.29:1 |
Values
| HEX | #731961 |
| RGB | rgb(115, 25, 97) |
| HSL | hsl(312, 64%, 27%) |
| OKLCH | oklch(39.3% 0.147 337.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731961 | 10.29:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #731961 | 2.04:1 | Fails | Lc 11.2 | Not readable |
| #731961 text on white | 10.29:1 | AAA | Lc 92.8 | Preferred for body text |
| #731961 text on black | 2.04:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F9
oklch(97.1% 0.014 336.1)
-
Step 100
100
#F9E2F2
oklch(93.6% 0.033 336.7)
-
Step 200
200
#F5CAE8
oklch(88.5% 0.062 337.2)
-
Step 300
300
#EFA5DA
oklch(80.9% 0.11 337.5)
-
Step 400
400
#E370C7
oklch(70.7% 0.175 337.4)
-
Step 500
500
#D840B9
oklch(63.1% 0.225 337.3)
-
Step 600
600
#C300A4
oklch(55.6% 0.244 337.6)
-
Step 700
700
#A5008B
oklch(49.1% 0.216 337.3)
-
Step 800
800
#880072
oklch(42.6% 0.187 337.4)
-
Step 900
900 (this color)
#731961
oklch(39.3% 0.147 337.5)
-
Step 950
950
#410E36
oklch(27% 0.094 337.8)
#731961 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1C3863 | 0.162 |
| Deuteranopia (no green cones) | #3B455F | 0.138 |
| Tritanopia (no blue cones) | #7A1E3B | 0.071 |
| Achromatopsia (no color) | #404040 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731961
#731961
oklch(39.3% 0.147 337.5)
- #005431
#005431
oklch(39.2% 0.093 157.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731961, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.027
- Velvet #750851 ΔE 0.030
- Red Purple #820747 ΔE 0.055
- Grape Purple #5D1451 ΔE 0.055
- Purple #800080 ΔE 0.061
- Wine #80013F ΔE 0.063
- Merlot #730039 ΔE 0.067
- Mulberry #920A4E ΔE 0.075
Use #731961 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.