#731960
Closest named color: Rich Purple (#720058). oklch(39.2% 0.146 338.1), rgb(115, 25, 96).
Aa
White text reads best on this color (10.30:1).
About this color
#731960 is a dark, vivid purple. In OKLCH its lightness is 39%, its chroma 0.146 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.027 away. White text reads best on it, at 10.30:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | vivid (0.146) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.03:1 |
| White text | 10.30:1 |
Values
| HEX | #731960 |
| RGB | rgb(115, 25, 96) |
| HSL | hsl(313, 64%, 27%) |
| OKLCH | oklch(39.2% 0.146 338.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731960 | 10.30:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #731960 | 2.03:1 | Fails | Lc 11.1 | Not readable |
| #731960 text on white | 10.30:1 | AAA | Lc 92.8 | Preferred for body text |
| #731960 text on black | 2.03:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F9
oklch(97.2% 0.015 338.9)
-
Step 100
100
#F9E2F1
oklch(93.6% 0.032 338.6)
-
Step 200
200
#F5CAE7
oklch(88.5% 0.061 338.3)
-
Step 300
300
#EFA5D9
oklch(80.9% 0.109 338.1)
-
Step 400
400
#E470C6
oklch(70.8% 0.175 338.1)
-
Step 500
500
#D840B7
oklch(63% 0.224 338)
-
Step 600
600
#C400A3
oklch(55.7% 0.244 338.1)
-
Step 700
700
#A50089
oklch(49% 0.215 338.1)
-
Step 800
800
#890071
oklch(42.8% 0.187 338.3)
-
Step 900
900 (this color)
#731960
oklch(39.2% 0.146 338.1)
-
Step 950
950
#410F36
oklch(27.1% 0.092 337.8)
#731960 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1D3862 | 0.161 |
| Deuteranopia (no green cones) | #3C455E | 0.137 |
| Tritanopia (no blue cones) | #7A1E3B | 0.069 |
| Achromatopsia (no color) | #404040 | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731960
#731960
oklch(39.2% 0.146 338.1)
- #005432
#005432
oklch(39.3% 0.092 158)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731960, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.027
- Velvet #750851 ΔE 0.028
- Red Purple #820747 ΔE 0.053
- Grape Purple #5D1451 ΔE 0.055
- Wine #80013F ΔE 0.062
- Purple #800080 ΔE 0.062
- Merlot #730039 ΔE 0.066
- Mulberry #920A4E ΔE 0.074
Use #731960 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.