#731776
Closest named color: Purple (#800080). oklch(40.4% 0.165 326.7), rgb(115, 23, 118).
Aa
White text reads best on this color (9.93:1).
About this color
#731776 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.165 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.033 away. White text reads best on it, at 9.93:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.165) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.11:1 |
| White text | 9.93:1 |
Values
| HEX | #731776 |
| RGB | rgb(115, 23, 118) |
| HSL | hsl(298, 67%, 28%) |
| OKLCH | oklch(40.4% 0.165 326.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731776 | 9.93:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #731776 | 2.11:1 | Fails | Lc 12.1 | Not readable |
| #731776 text on white | 9.93:1 | AAA | Lc 91.8 | Preferred for body text |
| #731776 text on black | 2.11:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F4
oklch(93.6% 0.027 325.8)
-
Step 200
200
#EDCDEC
oklch(88.4% 0.054 327)
-
Step 300
300
#E2ABE2
oklch(80.9% 0.097 326.4)
-
Step 400
400
#D27BD3
oklch(70.7% 0.155 326.7)
-
Step 500
500
#C454C7
oklch(63.1% 0.198 326.6)
-
Step 600
600
#AF32B3
oklch(55.5% 0.215 326.7)
-
Step 700
700
#96229A
oklch(49% 0.2 326.6)
-
Step 800
800 (this color)
#731776
oklch(40.4% 0.165 326.7)
-
Step 900
900
#632165
oklch(37.7% 0.13 326.6)
-
Step 950
950
#3A153B
oklch(27% 0.082 326.5)
#731776 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003B78 | 0.176 |
| Deuteranopia (no green cones) | #304774 | 0.149 |
| Tritanopia (no blue cones) | #762846 | 0.094 |
| Achromatopsia (no color) | #434343 | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731776
#731776
oklch(40.4% 0.165 326.7)
- #00591B
#00591B
oklch(40.4% 0.121 146.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731776, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.033
- Rich Purple #720058 ΔE 0.053
- Dark Magenta #8B008B ΔE 0.059
- Velvet #750851 ΔE 0.063
- Rebecca Purple #663399 ΔE 0.075
- Grape Purple #5D1451 ΔE 0.077
- Red Purple #820747 ΔE 0.087
- Warm Purple #952E8F ΔE 0.090
Use #731776 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.