#731672
Closest named color: Purple (#800080). oklch(40% 0.163 328.6), rgb(115, 22, 114).
Aa
White text reads best on this color (10.06:1).
About this color
#731672 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.163 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.037 away. White text reads best on it, at 10.06:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.163) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.08:1 |
| White text | 10.06:1 |
Values
| HEX | #731672 |
| RGB | rgb(115, 22, 114) |
| HSL | hsl(301, 68%, 27%) |
| OKLCH | oklch(40% 0.163 328.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731672 | 10.06:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #731672 | 2.08:1 | Fails | Lc 11.8 | Not readable |
| #731672 text on white | 10.06:1 | AAA | Lc 92.1 | Preferred for body text |
| #731672 text on black | 2.08:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FB
oklch(97.1% 0.016 328.8)
-
Step 100
100
#F8E2F6
oklch(93.6% 0.036 328.7)
-
Step 200
200
#F3CAF0
oklch(88.6% 0.068 328.5)
-
Step 300
300
#ECA4E8
oklch(81% 0.122 328.5)
-
Step 400
400
#E06CDC
oklch(70.7% 0.196 328.7)
-
Step 500
500
#D437D2
oklch(63.1% 0.25 328.6)
-
Step 600
600
#BB00BB
oklch(55.6% 0.255 328.4)
-
Step 700
700
#9E009E
oklch(49.1% 0.226 328.4)
-
Step 800
800
#830082
oklch(42.7% 0.196 328.8)
-
Step 900
900 (this color)
#731672
oklch(40% 0.163 328.6)
-
Step 950
950
#3F0C3F
oklch(27% 0.103 328)
#731672 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003A74 | 0.178 |
| Deuteranopia (no green cones) | #324670 | 0.148 |
| Tritanopia (no blue cones) | #772544 | 0.089 |
| Achromatopsia (no color) | #424242 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731672
#731672
oklch(40% 0.163 328.6)
- #005821
#005821
oklch(40.2% 0.115 148.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731672, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.037
- Rich Purple #720058 ΔE 0.046
- Velvet #750851 ΔE 0.056
- Dark Magenta #8B008B ΔE 0.063
- Grape Purple #5D1451 ΔE 0.071
- Red Purple #820747 ΔE 0.081
- Rebecca Purple #663399 ΔE 0.081
- Wine #80013F ΔE 0.091
Use #731672 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.