#731433
Closest named color: Bordeaux (#7B002C). oklch(36.9% 0.129 7.5), rgb(115, 20, 51).
Aa
White text reads best on this color (11.18:1).
About this color
#731433 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.129 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.021 away. White text reads best on it, at 11.18:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.129) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.87:1 |
| White text | 11.18:1 |
Values
| HEX | #731433 |
| RGB | rgb(115, 20, 51) |
| HSL | hsl(340, 70%, 26%) |
| OKLCH | oklch(36.9% 0.129 7.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731433 | 11.18:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #731433 | 1.87:1 | Fails | Lc 9.4 | Not readable |
| #731433 text on white | 11.18:1 | AAA | Lc 94.6 | Preferred for body text |
| #731433 text on black | 1.87:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE3E6
oklch(93.7% 0.028 9.4)
-
Step 200
200
#FACBD3
oklch(88.5% 0.054 6.8)
-
Step 300
300
#F7A6B5
oklch(80.8% 0.097 7.3)
-
Step 400
400
#EF728F
oklch(70.6% 0.156 7.3)
-
Step 500
500
#E54574
oklch(63.1% 0.198 7.3)
-
Step 600
600
#D1125C
oklch(55.7% 0.216 7.6)
-
Step 700
700
#B3004C
oklch(49.1% 0.197 7.6)
-
Step 800
800
#92093E
oklch(42.7% 0.166 7.6)
-
Step 900
900 (this color)
#731433
oklch(36.9% 0.129 7.5)
-
Step 950
950
#45101F
oklch(26.9% 0.082 7.4)
#731433 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D2F34 | 0.146 |
| Deuteranopia (no green cones) | #464231 | 0.132 |
| Tritanopia (no blue cones) | #7E0022 | 0.033 |
| Achromatopsia (no color) | #3B3B3B | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731433
#731433
oklch(36.9% 0.129 7.5)
- #004A46
#004A46
oklch(36.9% 0.064 188.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731433, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.021
- Merlot #730039 ΔE 0.025
- Wine Red #7B0323 ΔE 0.028
- Wine #80013F ΔE 0.036
- Red Purple #820747 ΔE 0.046
- Claret #680018 ΔE 0.049
- Red Wine #8C0034 ΔE 0.053
- Burgundy #610023 ΔE 0.055
Use #731433 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.