#730D38
Closest named color: Merlot (#730039). oklch(36.6% 0.137 2.8), rgb(115, 13, 56).
Aa
White text reads best on this color (11.39:1).
About this color
#730D38 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.137 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.012 away. White text reads best on it, at 11.39:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.137) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.84:1 |
| White text | 11.39:1 |
Values
| HEX | #730D38 |
| RGB | rgb(115, 13, 56) |
| HSL | hsl(335, 80%, 25%) |
| OKLCH | oklch(36.6% 0.137 2.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730D38 | 11.39:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #730D38 | 1.84:1 | Fails | Lc 9.2 | Not readable |
| #730D38 text on white | 11.39:1 | AAA | Lc 94.7 | Preferred for body text |
| #730D38 text on black | 1.84:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FBCAD5
oklch(88.5% 0.057 3.3)
-
Step 300
300
#F9A5BA
oklch(81% 0.102 3.3)
-
Step 400
400
#F16F97
oklch(70.7% 0.164 2.9)
-
Step 500
500
#E73E7E
oklch(63% 0.209 2.6)
-
Step 600
600
#D10067
oklch(55.5% 0.224 2.7)
-
Step 700
700
#B10056
oklch(49% 0.198 2.8)
-
Step 800
800
#930046
oklch(42.8% 0.172 3)
-
Step 900
900 (this color)
#730D38
oklch(36.6% 0.137 2.8)
-
Step 950
950
#460E22
oklch(27% 0.086 3.4)
#730D38 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #292D39 | 0.155 |
| Deuteranopia (no green cones) | #444136 | 0.139 |
| Tritanopia (no blue cones) | #7E0022 | 0.040 |
| Achromatopsia (no color) | #3A3A3A | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730D38
#730D38
oklch(36.6% 0.137 2.8)
- #004A42
#004A42
oklch(36.7% 0.066 182.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730D38, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.012
- Bordeaux #7B002C ΔE 0.025
- Wine #80013F ΔE 0.030
- Wine Red #7B0323 ΔE 0.036
- Red Purple #820747 ΔE 0.040
- Velvet #750851 ΔE 0.044
- Claret #680018 ΔE 0.054
- Burgundy #610023 ΔE 0.054
Use #730D38 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.