#730B57
Closest named color: Rich Purple (#720058). oklch(37.8% 0.153 342.7), rgb(115, 11, 87).
Aa
White text reads best on this color (10.96:1).
About this color
#730B57 is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.153 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.011 away. White text reads best on it, at 10.96:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.91:1 |
| White text | 10.96:1 |
Values
| HEX | #730B57 |
| RGB | rgb(115, 11, 87) |
| HSL | hsl(316, 83%, 25%) |
| OKLCH | oklch(37.8% 0.153 342.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730B57 | 10.96:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #730B57 | 1.91:1 | Fails | Lc 10.1 | Not readable |
| #730B57 text on white | 10.96:1 | AAA | Lc 93.8 | Preferred for body text |
| #730B57 text on black | 1.91:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FBE2F0
oklch(93.7% 0.033 343)
-
Step 200
200
#F8C9E5
oklch(88.5% 0.064 342)
-
Step 300
300
#F4A3D5
oklch(81% 0.114 342.3)
-
Step 400
400
#EB6BBF
oklch(70.8% 0.184 342.7)
-
Step 500
500
#E035AF
oklch(63% 0.235 342.4)
-
Step 600
600
#C70098
oklch(55.6% 0.239 342.6)
-
Step 700
700
#A80080
oklch(49.1% 0.211 342.5)
-
Step 800
800
#8B0069
oklch(42.7% 0.183 342.7)
-
Step 900
900 (this color)
#730B57
oklch(37.8% 0.153 342.7)
-
Step 950
950
#440B33
oklch(27% 0.098 342.7)
#730B57 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1A3259 | 0.173 |
| Deuteranopia (no green cones) | #3B4255 | 0.147 |
| Tritanopia (no blue cones) | #7B0C32 | 0.068 |
| Achromatopsia (no color) | #3C3C3C | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730B57
#730B57
oklch(37.8% 0.153 342.7)
- #004F35
#004F35
oklch(37.8% 0.082 162.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730B57, closest first.
No curated palette has a color within ΔE 0.04 of #730B57.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.011
- Velvet #750851 ΔE 0.011
- Red Purple #820747 ΔE 0.045
- Grape Purple #5D1451 ΔE 0.048
- Merlot #730039 ΔE 0.051
- Wine #80013F ΔE 0.051
- Purple #800080 ΔE 0.073
- Mulberry #920A4E ΔE 0.073
Use #730B57 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.