#730A36
Closest named color: Merlot (#730039). oklch(36.4% 0.138 3.7), rgb(115, 10, 54).
Aa
White text reads best on this color (11.50:1).
About this color
#730A36 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.138 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.012 away. White text reads best on it, at 11.50:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.82:1 |
| White text | 11.50:1 |
Values
| HEX | #730A36 |
| RGB | rgb(115, 10, 54) |
| HSL | hsl(335, 84%, 25%) |
| OKLCH | oklch(36.4% 0.138 3.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730A36 | 11.50:1 | AAA | Lc -98.8 | Preferred for body text |
| Black text on #730A36 | 1.82:1 | Fails | Lc 9.1 | Not readable |
| #730A36 text on white | 11.50:1 | AAA | Lc 94.9 | Preferred for body text |
| #730A36 text on black | 1.82:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FDE2E7
oklch(93.6% 0.03 5)
-
Step 200
200
#FBCAD5
oklch(88.5% 0.057 3.3)
-
Step 300
300
#F9A4B9
oklch(80.8% 0.103 3.5)
-
Step 400
400
#F26E95
oklch(70.7% 0.166 3.7)
-
Step 500
500
#E93C7B
oklch(63.1% 0.212 3.8)
-
Step 600
600
#D20065
oklch(55.6% 0.224 3.7)
-
Step 700
700
#B20054
oklch(49.2% 0.198 3.9)
-
Step 800
800
#930045
oklch(42.7% 0.172 3.5)
-
Step 900
900 (this color)
#730A36
oklch(36.4% 0.138 3.7)
-
Step 950
950
#460D22
oklch(26.9% 0.088 2.9)
#730A36 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #292C37 | 0.156 |
| Deuteranopia (no green cones) | #444034 | 0.139 |
| Tritanopia (no blue cones) | #7E0020 | 0.041 |
| Achromatopsia (no color) | #393939 | 0.139 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730A36
#730A36
oklch(36.4% 0.138 3.7)
- #004942
#004942
oklch(36.4% 0.065 184)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730A36, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.012
- Bordeaux #7B002C ΔE 0.023
- Wine #80013F ΔE 0.031
- Wine Red #7B0323 ΔE 0.034
- Red Purple #820747 ΔE 0.042
- Velvet #750851 ΔE 0.047
- Claret #680018 ΔE 0.051
- Burgundy #610023 ΔE 0.052
Use #730A36 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.